ACEJMC Accreditation

While the University’s College of Communication and Information Sciences includes four departments, Advertising and Public Relations, Journalism, Communication Studies and Telecommunication and Film, plus the School of Library and Information Studies, undergraduate programs in three units are accredited by the Accrediting Council for Education in Journalism and Mass Communication (ACEJMC).  One- and two-year master’s programs in journalism and advertising/public relations are also reviewed by ACEJMC.  

A team of faculty and those from the mass media industries visits the campus every six years to ensure that UA is providing the absolute best educational experience.   The next ACEJMC team visit will take place in 2015.

Updated annually, the following data are provided as part of ACEJMC’s Public Accountability requirement:

First-Year Retention Rates of First-Time Undergraduate Students by Cohort 

Cohort

Public Relations

Advertising

Telecommunication & Film

Journalism

All UA students

2011

85.1

89.3

94.3

78.0

85.4

2010

84.4

87.5

93.3

82.2

86.5

2009

82.7

81.5

85.5

82.1

84.8

2008

80.2

85.7

81.9

81.1

83.5

2007

91.7

76.9

84.1

86.0

84.6

2006

85.9

85.7

89.1

83.3

86.7

From 2009 to 2011, the Telecommunication & Film department had the highest first-year retention rate among the JMC majors, exceeding the overall University of Alabama retention rate three years in a row.   With 91.7 percent of them returning to the University in 2007, public relations majors had the highest first-year retention rate far exceeding the UA average for the year. 

Six-Year Graduation Rates of First-Time Undergraduate Students by Cohort 

Cohort

Public Relations

Advertising

Telecommunication & Film

Journalism

2006

62%

66.1%

58.2%

71.1%

2005

62%

74.5%

61.7%

76.8%

2004

79.2%

68.2%

73.9%

71.4%

2003

69.7%

67.9%

65.1%

67.2%

While the University’s overall six-year graduation rate was 62% in 2006, the first year for which data are available,  students in both advertising and journalism had a higher graduation rate.  The data for the latest years for which six-year graduation rates are available showed the public relations cohort in 2004 had the highest graduation rate, 79.2%.

Undergraduate Enrollment of Students in ACEJMC-Accredited Programs 

Cohort

Advertising/Public Relations

Telecommunication & Film

Journalism

2008

 1003

 440

 340

2009

 993

 487

 300

2010

 1005

 516

 314

2011

 1109

 562

 346

2012

1217

 610

 326

Undergraduate enrollment has consistently been highest in the Department of Advertising and Public Relations.  In the fall of 2012, enrollment in the Telecommunication and Film department reached an all-time high of 610.

Graduate Enrollment of Students in ACEJMC-Accredited Programs

 

Advertising-PR

Journalism

2008

 25

 24

2009

 32

 17

2010

 30

 15

2011

 24

 16

2012

 16

 13

With one-year and two-year options, the master’s programs in both journalism and advertising/public relations reached highs in their enrollment during times of economic downturn.  More recently, as the economy has improved, programs in both departments have seen a slight decrease in enrollment.  

Time to Degree for Advertising, Journalism, Public Relations and Telecommunication and Film (JMC) First-time Undergraduates Compared To Other University of Alabama Students

Degree Year

Years to Degree JMC Students

University of Alabama overall

2010

4.7

4.73

2011

4.6

4.67

2012

4.47

4.69

2013

4.53

4.70

Average

4.57

4.70

First-time undergraduate students who enroll as JMC majors can expect to graduate within four and one-half years. By utilizing the University’s and department’s advising resources, and carefully planning internships and other out-of-classroom learning experiences, students can reasonably expect to finish their degree within four years.