ACEJMC Accreditation

While the University’s College of Communication and Information Sciences includes four departments, Advertising and Public Relations, Journalism, Communication Studies and Telecommunication, plus the School of Library and Information Studies, undergraduate programs in three units are accredited by the Accrediting Council for Education in Journalism and Mass Communication (ACEJMC).  One and two-year master’s programs in journalism and advertising/public relations are also reviewed by ACEJMC.

A team of faculty and those from the mass media industries visits the campus every six years to ensure that UA is providing the absolute best educational experience.   The next ACEJMC team visit will take place in 2015.

Updated annually, the following data are provided as part of ACEJMC’s Public Accountability requirement:

(Updated August 11, 2014)

First-Year Retention Rates of First-Time Undergraduate Students by Cohort

Public
Relations
Advertising TCF Journalism All UA
Students
2012 90.2 83.7 89.2 85.2 87.0
2011 85.1 89.3 94.4 78.0 85.4
2010 84.4 87.5 93.3 82.2 86.5
2009 82.7 81.5 85.5 82.1 84.8
2008 80.2 85.7 81.9 81.1 83.5
2007 91.7 76.9 84.1 86.0 84.6
2006 85.9 85.7 89.1 83.3 86.7

This table shows students retained Fall to Fall for the last seven years, with the latest data available on the percentage of the 2012 Fall Cohort who returned in the Fall 2013 semester.   Both public relations and telecommunication and film (TCF) majors exceeded the overall University retention rate (87%) with 90.2 of students and 89.2 respectively.

Six-Year Graduation Rates of First-Time Undergraduate Students by Cohort

Public
Relations
Advertising TCF Journalism All UA
Students
2007 70.8% 57.7% 65.1% 75.6% 66.7%
2006 62% 66.1% 58.2% 71.1% 66.5%
2005 62% 74.5% 61.7% 76.8% 65.8%
2004 79.2% 68.2% 73.9% 71.4% 67.3%
2003 69.7% 67.9% 65.1% 67.2% 65.9%

 

While the University’s six-year graduation rate for students who entered the University of Alabama in 2007 was only at 66.7%,  Journalism and Public Relations majors exceeded that graduation rate with two-thirds of journalism majors finishing in six years and 71% of public relations majors completing their degrees in that time span.