Dr. Eyun-Jung Ki is an assistant professor in the Department of Advertising and Public Relations. A graduate of the University of Florida, Ki’s research interest focus on organization-public relationship management and its measurement, emerging media in public relations, and organization sustainability communications.
In a recent study, Ki assessed the progress of research on global public relations from 2001 to 2014 and suggests that – given the steady increase in the number of articles addressing global public relations – the field should shift from description to theorization and work to establish theories specific to global public relations with methodological diversification.
Designed to investigate the trends, patterns and rigors of research studies examining global public relations, the study conducted a content analysis of published articles in public relations journals as well as other communication journals between 2001 and 2014. During the time span outlined, a total of 163 articles examined topics related to global public relations. The United States was the nation of most frequent focus in the articles, followed by China, the United Kingdom and South Korea.
In addition to 40 peer-reviewed publications, four conference proceedings, six book chapters, and 53 conference presentations, Ki is also an Arthur W. Page Legacy Scholar and a Plank Center Scholar. Her work has been published in the International Journal of Strategic Communication, Public Relations Review, Journal of Mass Media Ethics, Computer and Human Behavior, Journalism and Mass Communication Quarterly, among others.