UA OTT: PR Intern

Nov 16, 2017

Description: The Office for Technology Transfer (OTT) is looking for a high energy, highly motivated individual to help build and transmit the OTT brand and message. The student assistant will work with OTT staff to develop public messages that will help facilitate the commercialization of University technology.  Activities to perform will include 1) the research of prospective industries to determine marketing content message needs, 2) assisting OTT to develop and monitor key performance indicators of outreach efforts through tools such as Google Analytics, Social Media Analytics tools, and MixPanel to optimize said efforts 3) developing content, written and video, that enhances the OTT message & goals for distribution, 4) coordinating with OTT marketing team to create and fill in a content distribution calendar.  The technologies come from across campus and cover multiple disciplines such as engineering, biology, chemistry, library science, etc.  Additional activities might include attending OTT events and assisting with taking pictures and live Tweeting events.

Qualifications: Public relations, marketing, sales, business, engineering, or science undergraduate or graduate student. Assistant must have the ability to effectively and consciously communicate technical topics into simple, easy to understand materials.  Must be comfortable cold calling potential customers. They must also be willing to work independently and as part of a team, be comfortable asking questions and learning in an ambiguous situation, and conducting themselves in a professional manner.

Experience with digital marketing, SEO marketing, or WordPress, or the desire acquire these skills, are preferred but not required.

Time Commitment: 15-20 hours per week

Pay: Commensurate with experience and education level

If interested, please send resume and (tentative) Spring 2017 course schedule to Ben Bickerstaff with email address: bhbickerstaff@ua.edu

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