MSL Atlanta

Jan 31, 2018

MSL is looking for a bright, talented individual who understands the secret to great client relationships and their on-going development. You’ll receive extensive experience in the world of communications, and will be involved in executing integrated campaigns across multiple communications channels. MSL works for some of the world’s most prestigious companies, offering a variety of exciting communications challenges.

Duration: 8-12 weeks (June 2018 – August 2018)
Pay: This is a full-time, paid internship.
Assignment: You will be assigned to work a variety of account teams and projects.
Mentor: A mentor will be appointed to guide you throughout the summer.
Training: You will participate in a robust Summer Learning Series, featuring topics such as brainstorming, writing a PR plan, presenting with impact and leveraging digital/social media.

Sample of Daily Responsibilities:
• Daily monitoring of media for news and information about our clients.
• Development of media lists.
• Writing press releases, blogs, plans, fact sheets, pitch letters, case studies.
• Participating in brainstorming, office activities, staff meetings and client meetings as well as ensuring overall client satisfaction.
• Researching and assisting with program and presentation development for existing clients and new prospects.
• Participating in social networking for clients and follow influential bloggers/writers.
• Executing tactical elements of client programs from start to finish.
• Executing PR plans and tactical digital elements from start to finish.
• Social media community management, content creation, scheduling and strategy.
• Creation and execution of digital advertising plans across multiple platforms.
• Analysis and reporting from Google Analytics, Google AdWords and social media monitoring tools.
• Execution of thorough social media listening plans.

Criteria for Applicants:
• Completed their junior year (rising seniors) or a recent graduate (December 2017 – May 2018) of undergraduate college;
• Overall GPA of 3.0 or higher; and
• Available to visit the Atlanta office for Summer Insiders Challenge Day. (Candidates are responsible for their own travel/accommodations if selected to participate in Challenge Day.)
• Solid media relations and excellent writing skills; and
• Great attention to detail, enthusiasm, organization, multi-tasking and desire to be a team player.
• Creative thinker that is paying attention to what other brands and industries are doing.
• Creative storytelling capabilities.
• Proactive in following through with deadlines for media and clients.
• Works well in a team environment.
• A strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media;
• Baseline understanding of SEO, social media strategy and digital advertising;
• Excellent writing skills; and
• Great attention to detail, enthusiasm, organization, multi-tasking and desire to be a team player.
• Creative thinker that is paying attention to what other brands and industries are doing.
• Creative storytelling capabilities.
• Proactive in following through with deadlines for media and clients.
• Works well in a team environment.

The application is available on the MSLGROUP website. The deadline to apply is Friday, February 16.