This year’s SEC Championship football game was the second-most watched ever, with more than 17.5 million viewers tuning in to see the Crimson Tide beat the Georgia Bulldogs 35-28. C&IS students, Aubrey Losack, Jordan Wynn and Ali Schroeder, made key contributions to this national sports moment by facilitating communication between industry professionals.
In partnership with SEC Communications, UA Athletics Communications chose three student representatives to work the SEC Championship game in Atlanta, Georgia on December 1. The selected students are all current C&IS students, from the departments of advertising and public relations, and journalism and creative media. At the event, the students navigated the fast-paced environment to aid the media, pull footage and organize content all while working alongside seasoned journalists and producers in a creative yet demanding opportunity.
Current journalism and creative media senior, Aubrey Losack, shared her experience leading up to and during the event.
“This experience helped me grow towards a career in sports media relations,” said Losack. “I was able to see both the game and the media relations industry from different perspectives.”
Losack and the two other selected student workers arrived the night before the game to help assemble media packets for the game. The following day, they met with the SEC Commissioner, Greg Sankey, to talk about the future of sports communications and gain insight into a career in broadcasting or sports media. The rest of the day was spent aiding communications professionals and preparing the press box to run efficiently.
“This was one of the best experiences I have ever had,” said Losack. “Being able to see what goes on behind the scenes was a learning experience that is hard to replicate anywhere else.”