TUSCALOOSA, Ala. – The University of Alabama College of Communication and Information Sciences (C&IS) AdTeam won first place in District 7 of the National Student Advertising Competition (NSAC). 2019 marks the ninth time that UA has won its district and the 25th consecutive year that UA has finished in the top four. UA student Katelyn Owens also won best presenter for District 7.
“I’m super proud of the work that this team did,” said Jay Waters, instructor in the department of advertising and public relations at UA and NSAC AdTeam adviser. Other faculty members assisting the 20 members of the team include advertising and public relations faculty Janet Walker and Mark Barry, as well as Gray Lloyd and Amy Martin from UA’s Digital Media Center.
The client for this year’s NSAC was Wienershnitzel, and the team was charged with elevating consumers’ opinions of hot dogs to create additional sales.
Next for AdTeam is the semi-final round, where the its members will compete against the approximately 20 other district winners around the country to determine who will be among the eight teams selected for the national title in Hollywood, FL this June.
“They all met all their deadlines, they kept an open mind throughout the process and they built a campaign that works because they were led by the data to a solution that creatively addressed the client’s problem,” Waters said. “It’s not just the quality of their work, which was exceptional, but professionalism they exhibited throughout the last six months.”
District 7 of the American Advertising Federation includes the states of Alabama, Tennessee, Mississippi, Georgia and Louisiana. The other teams that competed in District 7 were: Louisiana State University, the University of Mississippi, Samford University, the University of Memphis, Middle Tennessee State University, East Tennessee State University and Loyola University New Orleans.
The department of advertising and public relations is a part of the College of Communication and Information Sciences. To learn more about C&IS, please visit cis.ua.edu.