C&IS Establishes Endowed Scholarship in Memory of E. Bruce Harrison

Sep 22, 2021

The College of Communication and Information Sciences (C&IS) is pleased to establish a new endowed scholarship in honor of the late E. Bruce Harrison.

Harrison was a leader in the journalism and public relations fields for more than four decades. Known as the “Dean of Green PR,” he held several executive positions where he led campaigns supporting his passion for environmental communication. He served as the vice president and environmental information officer of the Chemical Manufacturers of America and vice president and chief communication officer of Freeport Minerals Co. He also co-founded one of the most successful PR firms dedicated to environmental communications, E. Bruce Harrison & Co.

Harrison’s success and excellent leadership led to his achievement of many honors and awards including the Betsy Plank Distinguished Achievement Award from C&IS in 2001. He is also a recipient of the Page Distinguished Service Award from the Arthur W. Page Society – the world’s premier membership organization for communication professionals.

Even with an array of public relations accomplishments, Harrison always had an admiration and love for journalism – the field where his career began. The former journalist shared this enjoyment for the field with his wife, Patricia Harrison, who is the longest-serving president and chief executive officer of the Corporation for Public Broadcasting (CPB).

The E. Bruce Harrison Memorial Scholarship is generously funded by Harrison’s wife, Patricia, and will be awarded to C&IS students majoring in journalism.

“I know Bruce would be so proud that his commitment to journalism will be carried forward through this important University of Alabama Scholarship,” his wife said.

Harrison leaves behind a legacy of compassionate generosity toward C&IS students and rising journalism professionals. The College is proud to honor him through this endowed scholarship that will promote excellence in journalism.