Capstone Agency and The University of Alabama’s chapter of the Public Relations Student Society of America (PRSSA) won several awards at the PRSA/PRSSA International Conference (ICON).
Capstone Agency, the University’s student-run, integrated communications agency, received the Student-Run Firm Best Campaign and Best Tactic awards.
The firm was awarded best campaign for a project they did in partnership with Arts ‘N Autism. Students developed the campaign during the 2022 CreateAThon pro bono event.
“A Team of Capstone Agency associates was tasked with getting more donors for Arts ‘N Autism by developing print marketing strategies in Tuscaloosa and surrounding areas,” said Caden Harris, former Capstone Agency firm director. “If you saw a puzzle piece at Glory Bound or any local restaurants, that was us.”
They received best tactic for their work with the Parkinson Association of Alabama (PAA) to rebrand their website. A client team worked alongside PAA to ensure the transition was seamless, and they added new features to their website to boost attendance at their fall fundraiser.
“I was thrilled to get the call that our associates’ work had been recognized for the best campaign and best tactic at ICON. Being able to see the look on these teams’ faces when we got the news made me remember exactly why I wanted to be involved in leadership at Capstone Agency,” Harris said.
In addition to Capstone Agency’s success, PRSSA received the Teahan National Chapter Award for Chapter Newsletter and a Star Chapter award.
Trinity Hunter, a senior public relations major who was recently selected as one of the American Advertising Federation’s (AAF) Most Promising Multicultural Students of 2023, received the Stephen D. Pisinski Memorial Scholarship.
PRSSA and Capstone Agency advisor, Tracy Sims, believes that these awards are representative of the positive impact these students have on their local communities and the field of communication.
“Our students positively impact their organizations through developing and implementing communication campaigns and community service projects. Many of them also gain strong leadership and management skills that will help them be successful in their careers after college,” Sims said. “Being selected for these competitive awards shows that our students are among the top communication students in the nation. Their individual talents combined with a collective commitment to excellence help to distinguish them from their peers.”
The University of Alabama PRSSA Chapter was founded in 1970 and currently boasts over 180 members. It is a leading pre-professional organization for students interested in public relations, communications and other related fields. Learn more at uaprssa.org.
Capstone Agency is a nationally affiliated, student-run, integrated communications agency comprised of top students at The University of Alabama. The agency has been a student organization in the College of Communication and Information Sciences since 2008. To learn more about Capstone Agency, visit capstoneagency.org.