ACEJMC Accreditation

While the University’s College of Communication and Information Sciences includes four departments, Advertising and Public Relations, Journalism, Communication Studies and Telecommunication, plus the School of Library and Information Studies, undergraduate programs in three units are accredited by the Accrediting Council for Education in Journalism and Mass Communication (ACEJMC).  One and two-year master’s programs in journalism and advertising/public relations are also reviewed by ACEJMC.

A team of faculty and those from the mass media industries visits the campus every six years to ensure that UA is providing the absolute best educational experience.   The next ACEJMC team visit will take place in 2015.

Updated annually, the following data are provided as part of ACEJMC’s Public Accountability requirement:

(Updated July 24, 2015)

First-Year Retention Rates of First-Time Undergraduate Students by Cohort

     Public
Relations
Advertising      TCF Journalism    All UA
Students
2013 88.9 90.9 88.7 79.2 86.7
2012 90.2 83.7 89.2 85.2 87.0
2011 85.1 89.3 94.4 78.0 85.4
2010 84.4 87.5 93.3 82.2 86.5
2009 82.7 81.5 85.5 82.1 84.8
2008 80.2 85.7 81.9 81.1 83.5
2007 91.7 76.9 84.1 86.0 84.6
2006 85.9 85.7 89.1 83.3 86.7

This table shows students retained Fall to Fall for the last eight years, with the latest data available on the percentage of the cohort who returned in the Fall 2013 semester.  More than 90 percent of the advertising majors were retained from 2012 to 2013.   Except for journalism majors, students in the mass communication areas all were retained at a rate higher than students overall at the University, which had a retention rate of only 87%.

Six-Year Graduation Rates of First-Time Undergraduate Students by Cohort

     Public
Relations
Advertising         TCF Journalism   All UA
Students
2008 66.3% 76.2% 65.3% 66.6% 65.7%
2007 70.8% 57.7% 65.1% 75.6% 66.7%
2006 62% 66.1% 58.2% 71.1% 66.5%
2005 62% 74.5% 61.7% 76.8% 65.8%
2004 79.2% 68.2% 73.9% 71.4% 67.3%
2003 69.7% 67.9% 65.1% 67.2% 65.9%

While the University’s six-year graduation rate for students who entered the University of Alabama in 2008 was only at 65.7%. All mass communication area majors except Telecommunication and Film exceeded that graduation rate with more than three-fourths of advertising majors finishing in six years and more than two thirds (66% )of both journalism public relations majors completing their degrees in that time span.