Author: Rand Nelson

APR Students Raise $135,000 to Feed Hungry Children

Over the past 13 semesters, advertising and public relations students have raised over $135,000 to feed Alabama K-12 students in a partnership with Secret Meals for Hungry Children.

Students enrolled in APR 419, Public Relations Concepting and Implementation, organize and promote a series of fundraisers, partnering with local restaurants and entertainment venues to provide money benefitting the organization. To date, these students have collected over 2,750 service learning hours.

IRTS Summer Fellowship

The IRTS Summer Fellowship Program is the cornerstone program of the IRTS Foundation. Often referred to as a “media boot camp,” this highly selective program teaches a talented group of up-and-coming communicators the realities of the business world through an all-expense-paid internship in New York City, which includes practical experience and career-planning advice.
Those selected for the Fellowship receive:
  *   Round trip travel to and from NYC. (air, train, or driving mileage reimbursement)
  *   Housing at a downtown Manhattan university dormitory in a shared suite setting.
  *   A living allowance to defray cost of food and personal expenses.
  *   A full-time internship at a top New York media company that aligns with a student’s interests and career goals.
  *   Weekly events including panel discussions, company visits and speakers.
  *   The IRTS Foundation also provides extensive career counseling and networking opportunities to ensure that each student makes the most of this New York experience!
Eligible students have the chance to participate in an exciting media industry internship in New York City that includes travel, accommodations and an allowance! Students must be college juniors, seniors, or graduate students as of April 2018.
Students selected for this highly competitive program learn about opportunities throughout the media industry, in addition to interning at a specific company where skills are matched to a corresponding area of our business. Accomplished students from all majors (including math, liberal arts, computer science, business, marketing, communications, etc.) are encouraged to apply.
The IRTS Summer Fellowship Program has had a key role in launching the careers of top professionals in the media business for more than 45 years.
For detailed eligibility information and to learn more click here: 2018 IRTS SUMMER FELLOWSHIP DETAILS.
APPLY NOW: The application deadline is December 3.
About IRTS: The IRTS Foundation is a 501(c)(3) charitable organization, which brings together the wisdom and power of today’s leaders to train and educate the next generation of media and communication professionals through its many educational programs and diversity initiatives. IRTS programs ensure that our business reaches its highest potential in this exciting digital age.
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UA OTT: PR Intern

Description: The Office for Technology Transfer (OTT) is looking for a high energy, highly motivated individual to help build and transmit the OTT brand and message. The student assistant will work with OTT staff to develop public messages that will help facilitate the commercialization of University technology.  Activities to perform will include 1) the research of prospective industries to determine marketing content message needs, 2) assisting OTT to develop and monitor key performance indicators of outreach efforts through tools such as Google Analytics, Social Media Analytics tools, and MixPanel to optimize said efforts 3) developing content, written and video, that enhances the OTT message & goals for distribution, 4) coordinating with OTT marketing team to create and fill in a content distribution calendar.  The technologies come from across campus and cover multiple disciplines such as engineering, biology, chemistry, library science, etc.  Additional activities might include attending OTT events and assisting with taking pictures and live Tweeting events.

Qualifications: Public relations, marketing, sales, business, engineering, or science undergraduate or graduate student. Assistant must have the ability to effectively and consciously communicate technical topics into simple, easy to understand materials.  Must be comfortable cold calling potential customers. They must also be willing to work independently and as part of a team, be comfortable asking questions and learning in an ambiguous situation, and conducting themselves in a professional manner.

Experience with digital marketing, SEO marketing, or WordPress, or the desire acquire these skills, are preferred but not required.

Time Commitment: 15-20 hours per week

Pay: Commensurate with experience and education level

If interested, please send resume and (tentative) Spring 2017 course schedule to Ben Bickerstaff with email address: bhbickerstaff@ua.edu

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2017 Speak Off Winners Announced

The 2017 Speak Off was held in Russell Hall Auditorium Nov. 7, where six finalists presented informative speeches originally prepared for their class, COM 123, Public Speaking.

Christian Holt took home first place and The Oscar Newton Award of $200 for his informative speech comparing and contrasting the benefits and experiences of a four-year institution and a community college.

Research and Creative Activity: Dr. Josh Pederson

Have you ever wondered about the toll your daily stress level could have on your health over a long period of time? What about whether or not your interpersonal relationships can add to that stress? C&IS professor, Dr. Josh Pederson is asking those same questions, and now he’s got the grant funding to find out.

Pederson is part of a research team that has been awarded a Level-2, collaborative project grant from the Research Grant Committee at The University of Alabama. Totaling over $26,000, this grant is the first of its kind for the College of Communication and Information Sciences.

Plank Center Holds Annual “Milestones in Mentoring” Gala

The Plank Center for Leadership in Public Relations celebrated its 8th Annual “Milestones in Mentoring” Gala at the Union League Club of Chicago on Thursday, Oct. 26. Close to 300 public relations professionals, educators and students were in attendance, including 24 faculty, staff, students and alumni from The University of Alabama.

Each year, the Center recognizes influential leaders whose commitment to mentoring generates a powerhouse of influence and accelerates success in our profession.

Capstone Agency Wins Best Campaign, Best Tactic at PRSSA National

Capstone Agency has been awarded Best Campaign and Best Tactic in the 2017 Public Relations Student Society of America (PRSSA) Student-Run Firm Awards.

Given annually at the PRSSA National Conference, these awards celebrate outstanding campaigns and tactics utilized by PRSSA’s nationally affiliated, student-run firms across the country in the previous year. Capstone Agency won Best Tactic in 2015 and was named Best Student-Run Firm in 2016.

“The community within Reese Phifer is a huge part of the continued success of our firm and our public relations students, as a whole,” said Megan Perkins, Firm Director, Capstone Agency. “You are surrounded by people who care and are involved, which makes you strive to improve, as well.”

Capstone Agency’s submission for Best Campaign was their work completed for The Plank Center for Leadership in Public Relations, titled “Mentoring Matters.” The winning submission for Best Tactic came from the firm’s implementation flyers for their Less-Than-U-Think campaign, a campaign against binge drinking.

PRSSA has also named Capstone Agency as their Agency of Record. Under this arrangement, PRSSA becomes a client of Capstone Agency, who will conduct ongoing communication needs for the association for a two-year period.

Also recognized at the PRSSA National Conference, The University of Alabama’s PRSSA student chapter won a national award for university service for their work with the Campus Veterans Association and Beat Auburn Beat Hunger.

Capstone Agency is a nationally affiliated, student-run, integrated communications firm comprised of top communication students at The University of Alabama. They have been a student organization in the College of Communication and Information Sciences since 2010.

Fox Sports U Airs C&IS Student Campaign Nationally

Advertising and public relations students Katie Bell, Willow Ennen and Arianna Straggas had their advertising campaign selected to air nationally by Fox Sports U.

Bell, of Memphis, Ennen, of San Francisco, and Straggas, of Waltham, Massachusetts, worked to develop copy, graphics and creative ideas for their campaign.

Their group won and was asked to help produce the ad, which will air through January and the end of the NFL season on three Fox networks.

The campaign, titled, “Fox Sports Supports PCA,” is a commercial created in conjunction with Fox Sports’ and the Positive Coaching Alliance’s national campaign to promote positive coaching and a relaxed atmosphere for youth sports. To view the ad, click here.

“The class was a great challenge because it allowed us to combine all of our collective strengths for a well-rounded, finished project,” said Bell. “In addition to the challenge, we had the twist of working with a nonprofit which pushed us to be even more effective.”

“It was such an awesome opportunity to work with a client as big as Fox Sports U,” said Straggas. “It was a bigger scale and the nonprofit aspect, made it a ‘do good, feel good’ project.”

The campaign was produced for the students’ advertising campaigns class, APR 424. This experiential learning course provides an opportunity for student collaboration and thinking “outside the box,” through planning, completing and executing a complete advertising campaign.

Course instructors Dr. Kenon Brown and Randall Huffaker work to make the course realistic with clients like Fox Sports U.

“This commercial was truly a culmination of the hard work and dedication that these students brought to the table the entire semester for a major, national client,” said Brown. “It is so encouraging for them to see that the final result of their efforts actually matters because they can always go back to this and say, ‘You know what, I’m actually good at this job.’ That confidence will stick with them long-term.”

The Positive Coaching Alliance is a 501(c)3 nonprofit organization whose mission is to transform the youth sports culture into a “Development Zone” where all youth and high school athletes have a positive, character-building experience that results in better athletes and better people. Fox Sports U is a program developed to enhance the academic experiences of collegiate students while reinforcing Fox Sports Commitment to communities across the nation.

Dr. Dianne Bragg Named AJHA President

The American Journalism Historians Association (AJHA) has named University of Alabama Assistant Professor of Journalism and Creative Media Dr. Dianne Bragg as its 2017-2018 president. Bragg began her one-year term at the AJHA national convention, October 14, which was held in Little Rock, AR.

Bragg served three years on the AJHA’s Board of Directors before being nominated as the organization’s second vice president in 2015. She is the second UA professor to serve as AHJA president. Dr. David Sloan, who helped to found AJHA, was the first. Additionally, CIS faculty members Dr. Caryl Cooper, Dr. Ann Bourne, Dr. Meg Lamme, Dr. Karla Gower and Dr. Suzanne Horsley are members of AJHA.

“One of our primary focuses is making sure that journalism and media history remain a staple within colleges and universities throughout the country,” said Bragg. “Recent events are reinforcing the importance of historical insight.”

As goals for her presidential term, Bragg plans on continuing the agenda of AJHA’s emphasis on the importance of history in students’ civic education. She will also increase the visibility of the organization’s annual Southeast Symposium, a conference designed to promote graduate and undergraduate student research while providing a forum for student presentations and discussions.

“There is a strong emphasis within the social sciences and communication research for quantitative methods,” said Bragg. “When you think about journalism, it’s storytelling. We often offer an outlet for students who are pursuing a graduate degree but may want to do that narrative, qualitative kind of work.”

As the organization’s leader, Bragg will preside over the Board of Directors meeting, gather comprehensive reports from the organization’s committees, oversee the affairs of the organization and serve as its spokesperson for scholarly and mainstream outlets.

Bragg is one of eight current faculty members in the C&IS to occupy a position of executive leadership in leading national and international communication organizations.

 

Southwest Airlines

Southwest Airlines is searching for interns who Live the Southwest Way. For Southwest, this means the following:

  • Having a Warrior Spirit: A good GPA, extracurricular involvement and leadership, and previous work experience
  • Having a Fun-LUVing Attitude: sense of humor, self-starter, energetic personality, good team player
  • Having a Servant’s Heart: give back to the community, put others first, strive for excellent customer service

As an intern at one of the world’s best places to work, you are exposed to a window of opportunity. Southwest Interns travel for free to any location Southwest flies and can jumpstart their career by applying for full-time positions as an internal candidate.

Applications for Summer 2018 are now open. To learn more about Southwest Airlines Internship opportunities, visit Southwest.com/internships. To apply, visit Southwest.com/careersThe deadline for this application is November 17.

 

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