Author: Rand Nelson

C&IS Students to Participate in Global News Relay

C&IS students from the department of journalism and creative media are teaming with 15 universities around the world for the fourth-annual Global News Relay.

Global News Relay is a collaboration of journalism students worldwide who produce news content for a 5-hour block under a set theme each year. This year’s theme is solutions journalism, which focuses on problem solving through reporting on the responses to social problems, rather than only reporting the problems.

Over a dozen UA students volunteered their time producing and recording their solutions journalism pieces. The UA portion of the broadcast will feature stories of West Alabama initiatives that are building homes, planting gardens, distributing food and providing therapy in a variety of contexts.

The stories were produced and directed entirely by UA students inside WVUA 23 studios in the Digitial Media Center.

“With a huge spotlight on journalists and how they cover news this past year, it is refreshing to see how professors and students around the globe are training the future generation of journalists to focus on their communities,” said Dr. Chandra Clark, who oversees the UA Global News Relay team. “Every day people are working to find solutions to everyday problems, and the Global News Relay works to report on those who are trying to make a difference.”

UA’s portion of the Global News Relay will broadcast via livestream from California State University in Fresno between 1 and 2 p.m. March 29. To learn more about the stories featured in this year’s broadcast, see the promo video here.

The Global News Relay was founded in 2014. UA first participated in the event in 2015 and has done so each following year.

City Internships

City Internships provides immersive experiential education programs for college students and recent graduates.

Their Global Explorer Program centers around an internship placement
with a leading company, accompanied by a comprehensive series classes, workshops and networking events optimized to enhance a student’s commercial awareness and employability.
More than 65% of CI alumni go on to accept permanent graduate positions with their host company. Their annual Student Outcomes survey shows that CI alumni gain employment 3 times more quickly and earn 30% than their peers immediately after college.

The program may be attended by undergraduate students (including seniors). And students may choose a program in one of 12 cities globally, with an internship in one of 9 career fields.

Places are allocated on a first-come, first-served basis. For Summer 2017, places remain on our following programs only: London, New York, Los Angeles, Washington D.C., Miami and San Francisco.

To learn more about City Internships, visit their site here. To apply, click here.

Alabama Forensics Council Wins 21st National Championship

The Alabama Forensics Council has captured its 21st overall speech and debate national championship at the Novice National Championship Tournament earlier in March at the University of West Florida.

The Novice National Tournament is designed to give first-year collegiate speakers and debaters a chance at national recognition before the rest of the national forensics tournament season.

In addition to winning the overall speech and debate national championship, the Alabama Forensics Council won the Open Division Team Sweepstakes, the Division One Team Sweepstakes and the Quality Award

“The first-year forensics students are one of the most talented groups of any age in our activity nationwide,” said Bobby Imbody, director of forensics in The University of Alabama’s College of Communication and Information Sciences. “This accomplishment is basically a coronation of this very talented and hard-working group, a reward for their hard work and dedication to our program.”

Ten first-year members of the Alabama Forensics Council competed in 33 events and advanced to the national elimination rounds in 23 of those events.

Full, individual results:

Parliamentary Debate National Finalists
Jordan Taylor, National Runner-up
Paul Bousquet, National Runner-up

Speaker Awards for Debate
Jordan Taylor, 4th place Speaker
Paul Bousquet, 3rd place speaker

After-dinner Speaking
Brittany Grady, 2nd place
Quinn Oberg, 3rd place

Dramatic Interpretation
Caitlin Leiva, 2nd place
Madison Hall, 5th place

Extemporaneous Speaking
Paul Bousquet, 2nd place

Paul Bousquet, 3rd place
Brittany Grady, Semi-finalist

Sydney Terry, National Champion
Alyssa Herrera, 2nd place
Crystal Stone, 3rd place
Quinn Oberg, 4th place

Crystal Stone, National Champion
Sydney Terry, 3rd place

Program Oral Interpretation
Michael Rankin, 2nd place
Madison Hall, 4th place

Alyssa Herrera, 3rd place
Madison Hall, Semi Finalist
Jordan Taylor, Semi Finalist
Michael Rankin, Semi Finalist

Rhetorical Analysis
Jordan Taylor, 2nd place

Slam Poetry
Caitlin Leiva, 3rd place
Michael Rankin, 4th place

Founded in 1946, the Alabama Forensics Council is the oldest co-curricular organization at The University of Alabama. The Alabama Forensics Council will compete next in the American Forensic Association’s National Individual Events Tournament at Bradley University, April 1-3. 24 students will represent the Council in 66 events at the nation’s most competitive speech competition.

C&IS Wins Big at the American Advertising Awards

C&IS celebrates multiple awards at the local American Advertising Awards, winning a total of 14 “ADDYs” at both the professional and student level. Every ADDY in the student division went to University of Alabama students.

Entrants included students from the department of advertising and public relations, led by Dr. Glenn Griffin. Students were also credited on work from The Center for Public Television and WVUA 23, led by Amy Martin and Rob Briscoe.

ADDYs are awarded to entrants in recognition of their creative excellence. A Gold ADDY is judged to be superior to all other entries in the category. A Silver ADDY is awarded to entries that are also considered outstanding and worthy of recognition. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. This year’s local awards were judged by a panel of advertising professionals from Nashville, Memphis and Chicago.

“I really like that the judges are from places outside of our immediate area,” said Amy Martin, executive producer of creative services at the Center for Public Television. “It means that they can look at your work impartially and say that it stands as an example of excellence to a variety of audiences.”

In addition to the ADDYs awarded to C&IS students and professionals, awards were given in recognition of excellence for Best in Broadcast at the professional level for the documentary trailer for The Bankheads, and at the student level for Best in Show and Judges’ Choice, both of which were in the category of print advertising.

“Best in Show is given in recognition to the best student work overall,” said Dr. Griffin, associate professor of advertising and public relations. “One of our students has brought home the Best in Show award in four of the last five years.”

For a complete list of winners and categories, click here.

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.


Capstone Agency Participates in CreateAThon

The Public Relations Student Society of America (PRSSA) selected Capstone Agency to participate in CreateAThon, a marketing marathon for local nonprofits, last weekend.

CreateAThon is a 24-hour pro bono marathon during which participants work through the night on campaigns that promote local nonprofit organizations, assisting their needs in communication solutions. Capstone Agency is one of two student-run agencies chosen to participate in PRSSA’s inaugural CreateAThon.

Because Capstone Agency is a self-funding organization, they primarily do work for paying clients. These clients help to fund the costs of the agency and provide student development opportunities that would otherwise be impossible.

“The chance to step back and do some meaningful work for so many clients at one time and produce deliverables in 24 hours is a good feeling and a service to these deserving nonprofits,” said Teri Henley, Capstone Agency Adviser. “It’s something I believe that we as communication professionals have a responsibility to do.”

During their CreateAThon, Capstone Agency completed work for seven local nonprofits, including: Tuscaloosa Metro Animal Shelter, First Presbyterian Church of Tuscaloosa, Alabama SPCAGood Samaritan Clinic, Arts ‘n Autism, Alabama Writer’s Conclave and Camp Fire Alabama. In all, students worked a collective 960 hours, an estimated $27,600 worth of client work.

“Our students are often running from the agency, to class, to work and managing their lives on their mobile devices,” said Henley. “For 24 hours the stepped away from all their obligations and truly focused face-to-face on the tasks at hand. I believe in that 24 hours they did some of the best work I have seen from our students.”

PRSSA’s CreateAThon started on Friday, March 3 and carried on until the following morning, when students presented their work. Website overhauls, communication toolkits, informational campaigns and an annual report were all constructed by students for clients in less than 24 hours.

“In every nonprofit presentation I saw, someone cried—in one case, it was me. The nonprofits were so thrilled and grateful for the help,” said Katie Gatti, firm director of Capstone Agency. “It was perhaps most exciting that each nonprofit partner felt we had accurately captured their vision and exceeded their expectations. That’s a big accomplishment for anyone, let alone a student group.”

To learn more about Capstone Agency, click here. To learn more about CreateAThon, click here.

Summit Group

Summit Group’s internship program provides students with hands-on experience at a national marketing firm. Throughout the internship program, students will have the opportunity to work with various departments within Summit Group and engage in a variety of assignments and projects to develop marketing and business skills.

Summit Group is currently looking for an intern within the Marketing Solutions (SMS) division. The Marketing Solutions team develops and manages integrated marketing campaigns, which include advertising, merchandising, promotions and events, for consumer and business-to-business brands. As an intern, you will assist the SMS team in their short-term and long-term objectives.

Responsibilities may include:

  • Client services: Attend client meetings, handle various requests from sales managers, general admin and organization duties
  • Client communication: Prepare status call recap communication documents, share update and reports as needed
  • Online media: Web site analysis and management, contribute to e-mail marketing communications
  • Business development: Conduct new business research and competitor analysis, participate in the creation of RFP responses on behalf of SMS team
  • Social media: manage client social media accounts, contribute to monthly reporting process, help manage online advertising such as Facebook ads and Promoted Pins on Pinterest
  • Creative services management and event planning: Coordinate creative development of event program
  • Market research: Create trends research, including presentation of results
  • Media buying/placement: Monitor print and online media placements
  • Financial management: File invoices, proposals and PO’s from client

Throughout the internship program students will be given professional coaching and have opportunities to work on special projects of their choosing. At the end of the internship, students will have an exit interview where they will be considered for future employment.

Skills required for this position:

  • Must be currently enrolled in college (sophomore or above)
  • Commitment to at least 30 hours work per week
  • Excellent verbal and written communication skills
  • Ability to work effectively with others and manage multiple deliverables at once
  • Strong organizational skills and attention to detail
  • Proficient in MS Office programs
  • Understanding of social media platforms (Facebook, Twitter, Instagram, Pinterest and YouTube)
  • Motivated self-starter
  • Minimum GPA of 3.0
  • Letter of Credit (for credit-earning positions)

This full-time, paid internship takes place in Atlanta, Georgia from May 15th to July 31, 2017. Interested applicants should email a resume to Brittany Downey.

Bama Dining

Bama Dining is seeking interns with an interest in marketing and sales.

Internship dates: April 4th-28th.

Points of interest:

  • Work on campus
  • Flexible hours
  • Free food
  • Paid internship ($10 per hour)

Submit a resume through Crimson Careers via this link.

Application deadline: March 22nd, 2017

Delta Air Lines

The Delta Air Lines intern will gain experience and be assessed for future entry-level consideration by assisting Corporate Communications leaders in meeting and carrying out the necessary communications strategies and tactics for the company. This includes assisting with message development for leaders on key communications issues/events, assisting with spokesperson for the airline, preparing talking points and Q&A on key corporate issues, supporting corporate communications vehicles and handling special projects as assigned.

Practices safety-conscious behaviors in all operational processes and procedures. Qualified candidate MUST be enrolled as a degree-seeking, current/active student in an accredited program at a college and/or university. Must be studying Public Relations, Journalism, Mass Media, Communication or other related discipline. The student must have successfully completed 30 semester (45 quarter hours) of study with a 2.5 GPA. Candidate must be detail-oriented, can communicate effectively and legibly with all levels of personnel, very organized & has working knowledge of Microsoft Office Suite. Intern will be expected to have strong written and oral communications skills, adhere to deadlines, and be thorough.

This internship takes place in Atlanta, Georgia over the course of Summer 2017. To apply for this posting, click here.

PRSSA National President Holds Personal Branding Workshop for C&IS Students

PRSSA National President, Emma Finkbeiner met with 30 students from UA’s PRSSA Chapter and Capstone Agency for a workshop on personal branding while she was on campus last week for The Plank Center for Leadership in Public Relations’ annual board meeting.

The workshop included elements of branding to consider when crafting messages for social media, personal and portfolio websites, and LinkedIn. Finkbeiner used interactive methods to engage the students and encouraged them to be mindful of their personal and professional brands.

Finkbeiner, a graduate student at DePaul University, emphasized the importance of storytelling and being genuine—things that consumers seek in popular brands like Coca Cola, Ikea and Nike. According to Finkbeiner, what makes those brands so credible and exciting is similar to how students produce and share their unique voices and personal brands.

“Taking the time to discover and build a personal brand is vital to differentiating yourself in the marketplace,” Finkbeiner said. “If you work to find out what makes you valuable and different now, you will be that much more prepared by the time you graduate and begin the job search.”

A personal brand is how one represents his or her personal qualities, traits and experiences in a way that markets them. In this case, students use their personal brands to share interests, professional experiences and how they may fit into a certain organization’s culture for internships or employment opportunities. Finkbeiner emphasized the “Five R’s” of a personal brand, based on research from the Institute for Public Relations: Real, Relatable, Relevant, Resonate, Relationship.

“After hearing so much about the C&IS at the University of Alabama from friends and through PRSSA, I was thrilled to make my way down to Tuscaloosa for a visit,” Finkbeiner said. “From my tour of the college and in talking with some of the students, it was obvious that The University is providing really great experiential learning opportunities to its students.”

The Public Relations Student Society of America (PRSSA), made up of over 11,500 students, is the premier student organization for public relations students across the country. UA’s PRSSA chapter, established in 1970, currently has over 180 chapter members, making it one of the largest chapters in the nation.

StoryCorps Partners with Alabama Public Radio

StoryCorps, a renowned nonprofit organization celebrating the stories of everyday Americans, will record interviews in Mobile as part of its cross-country MobileBooth tour. Having collected over 65,000 interviews from Americans in all 50 states, StoryCorps has gathered one of the largest single collection of human voices ever recorded.

StoryCorps’ MobileBooth—an Airstream trailer outfitted with a recording studio—is parked at Cooper River Side Park until March 10. Reservations can now be made by calling StoryCorps’ 24-hour, toll-free reservation line at 1-800-850-4406 or visiting Reservations are available as of January 26.

StoryCorps has partnered with Alabama Public Radio (APR), a service of The University of Alabama to collect interviews with residents of the Gulf Coast. APR is broadcast on WHIL 91.3, Mobile’s NPR station. APR will air a selection of local interviews recorded in the StoryCorps MobileBooth and create special programs around the project.

With participant permission, all StoryCorps interviews will be archived at the American Folklife Center at the Library of Congress.

Alabama Public Radio hosted an opening day press event at Cooper Riverside Park on February 9 to introduce StoryCorps to the community and to allow press to interview StoryCorps staff and the first two sets of participants.

Alabama Public Radio is a network of public radio stations based in Tuscaloosa, Alabama housed by The University of Alabama’s Digital Media Center, a part of The College of Communication and Information Sciences.