Category: CIS News

Research and Creative Activity: Dr. Eyun-Jung Ki

Dr. Eyun-Jung Ki

Professor of advertising and public relations, Dr. Eyun-Jung Ki, has secured two $15,000 grants from the Korean Foundation for International Cultural Exchange (KOFICE). KOFICE works to increase mutual understanding and relations with nations around the world.

The first grant will allow Ki to pursue her research proposal on “The Impact of the PyeongChang 2018 Winter Olympics on Americans’ Intention to Consume Korean Cultural Contents.” The study will investigate the impact of the winter Olympics on Americans’ intentions to consume Korean cultural products including K pop music, products, or K drama after watching the Olympics.

“As the Olympics are a mega-event, there are many opportunities to learn from the mass media coverage and stories about Korean culture, as well as be able to see the impact that watching the Olympics may have on those who tuned in,” said Ki. “Will they want to consume more Korean culture? Will they want to visit the country because of this coverage? These are questions that I hope to answer.”

APR Department up for Top Honors at PRWeek Awards

The Department of Advertising and Public Relations has been nominated for two top honors at the 2018 PRWeek Awards. Maret Montanari was selected as a finalist for Public Relations Student of the Year and the department is among the finalists for Top PR Education Program.

Montanari, of Beaumont, Texas, is the second UA student to be a top-two finalist for this award. Montanari currently serves as the director for Capstone Agency, the College’s nationally affiliated, student-run, integrated communications firm.

Research and Creative Activity: Dr. Leah LeFebvre

The internet and the advent of the smartphone forever changed the way we explore new relationships, as well as how we end them. Dating apps such as Tinder and Bumble now boast millions of users who are active daily, swiping right (and left) on their next would-be matches.

C&IS’ Dr. Leah LeFebvre (communication studies) conducts research focusing on romantic relationships and emerging technologies, or the interplay of communication, interpersonal relationships and technology.

Recently, her research has focused on what has been coined, “ghosting,” or the sudden end of regular, personal communication between two people, without explanation.

“The first study I did was exploratory and qualitative, talking about what ghosting is and whether or not it’s an issue,” said LeFebvre. “The second study focused more on the non-initiator¹ and how they deal with the suffering, and what mode they find most suffering happening.”

Public Relations Professionals Roundtable

A Public Relations Professionals Roundtable, sponsored by the advertising and public relations graduate class and “Platform Magazine,” was held on February 3, 2018. The students began working on the idea after a conversation with Dr. Meg Lamme caused them to think of ways to bring the expertise of the Plank Center for Leadership in Public Relations board members and the changing nature of public relations together to have conversations about the field.

The structure of the event encouraged conversation and shared learning among the professionals and students attending. The topics were “Traditional PR vs. New-age/Digital PR,” “Issues and Trends in PR” and “Communication in a Polarized Society.”

Mackenzie Ross Wins Bruce K. Berger Award

On Saturday, February 3, Mackenzie Ross, a graduate student at The University of Alabama, was named the recipient of the 2018 Bruce K. Berger Graduate Student Leadership Award.

The Department of Advertising and Public Relations at The University of Alabama established this award in 2013 to honor one graduate student in the advertising and public relations Master of Arts program for exemplary leadership. The students in the M.A. program vote and select the student who best demonstrates passion for work and the public relations profession, exemplifies a strong ethical orientation and employs an inclusive style of leadership.

Capstone Agency to Hold Second CreateAthon

One day … seven nonprofits … 40 students … 960 hours … $27,600 in donated work … that’s how successful the Capstone Agency’s 2017 CreateAthon was, and it’s not over yet.

Capstone Agency, The University of Alabama’s student-run communications firm, will host its second annual CreateAthon, a 24-hour marketing marathon, Feb. 16-17. With more than 75 members participating and 11 partnering nonprofits, the agency aims to exceed $45,000 in donated work.

The Sixth-Annual APSC Sports Symposium

The Alabama Program in Sports Communication hosted the sixth-annual Sports Symposium on Friday, February 2. The event featured the presentation of current research, panel discussions and a keynote speaker, Dr. Welch Suggs of the University of Georgia’s Grady College of Journalism and Mass Communication.

In his keynote address, Suggs discussed his research on the intersection of collegiate sports and sexual assault—particularly fanbases’ likelihood to believe sexual assault allegations made against their teams’ athletes and the idea of “rape myths.” He also challenged the packed room of students and scholars to ask themselves how their work can make the world a better place.

SLIS Kicks Off Book Bonanza for the Black Belt and Beyond

The University of Alabama’s School of Library and Information Studies will award over $12,000 in brand new children’s and young adult books to school libraries in the Black Belt region of the state as well as to one school library in an economically deprived area of Alabama outside the Black Belt through the SLIS Book Bonanza for the Black Belt and Beyond Program.

School librarians in the Black Belt counties of Alabama and other economically disadvantaged areas of the state are encouraged to apply for books awarded by Dr. Jamie C. Naidoo, professor at The University of Alabama School of Library and Information Studies.

Research and Creative Activity: Risk Perception of Severe Weather Warnings

Dr. Cory Armstrong, department chair of journalism and creative media, has been awarded a research grant of $10,000 from the Mississippi-Alabama Sea Grant Consortium.

The grant funds an examination of risk perception and behavioral intention in rural and urban communities in both Alabama and Mississippi.

Dr. Cory Armstrong

“The first thing we want to know is how people receive severe weather notifications—are they watching television, are they talking to their friends or are they checking social media?” said Armstrong. “Then we want to try and determine what specific words and visuals motivate them to action and what steps they take to prepare for severe weather.”

The study will test six different types of weather simulations often employed by broadcast meteorologists on volunteer participants in Biloxi, Pearlington, Mobile and Magnolia Springs. The participants will answer survey questions aimed at determining the effectiveness of each simulation.

Armstrong will use this research in developing guides for broadcasters, media personnel and meteorologists about effective ways to reach rural populations during severe weather outbreaks.

CMA Trip Brings Real-World Pitch Experience

All semester long, advertising and public relations students in the APR campaigns class (APR 433) completed projects for pitching to the Country Music Association (CMA). Students took their final project to Nashville to propose their final integrated communication campaigns.

The class, which all seniors in APR take, integrates the public relations and advertising students in order to provide a well-rounded project culture during the course. Professors selected CMA as the client that the students work for all semester.