Category: CIS News

Public Relations Professionals Roundtable

A Public Relations Professionals Roundtable, sponsored by the advertising and public relations graduate class and “Platform Magazine,” was held on February 3, 2018. The students began working on the idea after a conversation with Dr. Meg Lamme caused them to think of ways to bring the expertise of the Plank Center for Leadership in Public Relations board members and the changing nature of public relations together to have conversations about the field.

The structure of the event encouraged conversation and shared learning among the professionals and students attending. The topics were “Traditional PR vs. New-age/Digital PR,” “Issues and Trends in PR” and “Communication in a Polarized Society.”

Mackenzie Ross Wins Bruce K. Berger Award

On Saturday, February 3, Mackenzie Ross, a graduate student at The University of Alabama, was named the recipient of the 2018 Bruce K. Berger Graduate Student Leadership Award.

The Department of Advertising and Public Relations at The University of Alabama established this award in 2013 to honor one graduate student in the advertising and public relations Master of Arts program for exemplary leadership. The students in the M.A. program vote and select the student who best demonstrates passion for work and the public relations profession, exemplifies a strong ethical orientation and employs an inclusive style of leadership.

Capstone Agency to Hold Second CreateAthon

One day … seven nonprofits … 40 students … 960 hours … $27,600 in donated work … that’s how successful the Capstone Agency’s 2017 CreateAthon was, and it’s not over yet.

Capstone Agency, The University of Alabama’s student-run communications firm, will host its second annual CreateAthon, a 24-hour marketing marathon, Feb. 16-17. With more than 75 members participating and 11 partnering nonprofits, the agency aims to exceed $45,000 in donated work.

The Sixth-Annual APSC Sports Symposium

The Alabama Program in Sports Communication hosted the sixth-annual Sports Symposium on Friday, February 2. The event featured the presentation of current research, panel discussions and a keynote speaker, Dr. Welch Suggs of the University of Georgia’s Grady College of Journalism and Mass Communication.

In his keynote address, Suggs discussed his research on the intersection of collegiate sports and sexual assault—particularly fanbases’ likelihood to believe sexual assault allegations made against their teams’ athletes and the idea of “rape myths.” He also challenged the packed room of students and scholars to ask themselves how their work can make the world a better place.

Research and Creative Activity: Risk Perception of Severe Weather Warnings

Dr. Cory Armstrong, department chair of journalism and creative media, has been awarded a research grant of $10,000 from the Mississippi-Alabama Sea Grant Consortium.

The grant funds an examination of risk perception and behavioral intention in rural and urban communities in both Alabama and Mississippi.

Dr. Cory Armstrong

“The first thing we want to know is how people receive severe weather notifications—are they watching television, are they talking to their friends or are they checking social media?” said Armstrong. “Then we want to try and determine what specific words and visuals motivate them to action and what steps they take to prepare for severe weather.”

The study will test six different types of weather simulations often employed by broadcast meteorologists on volunteer participants in Biloxi, Pearlington, Mobile and Magnolia Springs. The participants will answer survey questions aimed at determining the effectiveness of each simulation.

Armstrong will use this research in developing guides for broadcasters, media personnel and meteorologists about effective ways to reach rural populations during severe weather outbreaks.

SLIS Kicks Off Book Bonanza for the Black Belt and Beyond

The University of Alabama’s School of Library and Information Studies will award over $12,000 in brand new children’s and young adult books to school libraries in the Black Belt region of the state as well as to one school library in an economically deprived area of Alabama outside the Black Belt through the SLIS Book Bonanza for the Black Belt and Beyond Program.

School librarians in the Black Belt counties of Alabama and other economically disadvantaged areas of the state are encouraged to apply for books awarded by Dr. Jamie C. Naidoo, professor at The University of Alabama School of Library and Information Studies.

 

School librarians can download and complete the application sheet and email it to jcnaidoo@slis.ua.edu with “Book Bonanza” in the subject line or fax the application to (205) 348-3746. Applications are due no later than midnight on February 23, 2018. Applications are located on the program website, here.

At least six of the winning schools will be selected by February 28, 2018. Each winning school library will receive over $1800 worth of free children’s and/or young adult books. Once notified, winning school librarians will have until March 30, 2018 to claim their free books from the School of Library and Information Studies at The University of Alabama in Tuscaloosa. Books must be picked up in Tuscaloosa.

Initiated in 2009, the SLIS Book Bonanza for the Black Belt is an annual program that provides free books to school libraries in the Black Belt region each academic year. In 2017, the program donated a record $22,641 in new books to elementary, middle, and high school libraries in Alabama.  If you need additional information about the program, please visit the program website or contact Dr. Jamie C. Naidoo at jcnaidoo@slis.ua.edu.

CMA Trip Brings Real-World Pitch Experience

All semester long, advertising and public relations students in the APR campaigns class (APR 433) completed projects for pitching to the Country Music Association (CMA). Students took their final project to Nashville to propose their final integrated communication campaigns.

The class, which all seniors in APR take, integrates the public relations and advertising students in order to provide a well-rounded project culture during the course. Professors selected CMA as the client that the students work for all semester.

APR Again Named a Top-Five Program by PRWEEK

The Department of Advertising and Public Relations has been named a top-five finalist for Outstanding Education Program in the 2018 PRWeek Awards.

The program has been a top-five program in eight of the ten years PRWeek has given this award.

“It is an honor for the Department of Advertising and Public Relations to be evaluated and recognized as being among the top five educational programs in the United States,” said Dr. Joseph Phelps, department chair and faculty member, advertising and public relations. “This much sought-after recognition of academic excellence is an appropriate reflection of the great work that our faculty and students are doing every day.”

C&IS Alumna Designs Website for The Brown House

After a summer of volunteering with the Brown House, a local nonprofit, Katie Belue knew she wanted to give back to them in a big way.

Belue is an alumna of C&IS from Birmingham, Alabama and in the spring of her senior year, she took a nonprofit public relations course. Part of the course requirement is for students to make a sizable communications contribution to a nonprofit in the area. Belue immediately began thinking of ways she could contribute to the Brown House’s mission.

The Association for Women in Sports Media

The Association for Women in Sports Media (AWSM) is the newest student organization at C&IS. The group focuses on assisting aspiring female, sports media professionals in networking and learning from women in the sports media industry, and provides an avenue for internship and scholarship opportunities.

“The sports media industry is predominantly male,” said Caleigh Newberry, president of AWSM. “It’s important for women to have a presence in sports media to provide a unique perspective and insight. Women broaden the audience and contribute to a different view of the market.”