Category: CIS News

Brooke Bailey

APR Senior Spotlight: Brooke Bailey

The following is a repost from UA News Center featuring APR senior and 2018 Susan Colvin Prize winner, Brooke Bailey. 

Maybe it’s the alliteration.

Brooke Bailey, a UA public relations major, cites a home-towner’s help in sparking her career choice. That professional located in Bailey’s native Daphne, Alabama? Jennifer Jenkins, president of JJPR, a public relations agency.

The alliterative effect found in their names isn’t their only commonality.

Bailey, who interned at JJPR in the summer of 2017, and Jenkins, a University of Alabama alumna, also seem to share a mutual admiration.

“Brooke was definitely one of our shining stars when it comes to interns,” Jenkins says. “She was very well-versed. Her writing skills were wonderful. That is one of the hardest things to find when we are taking on interns and training them. We don’t always have a lot of time to teach those skills.”

Jenkins also cites Bailey’s professional drive.

“One of the things we look for first and foremost is initiative,” Jenkins says. “She had a lot of experience coordinating events, and she was great on the phone. She didn’t hesitate to pick up the phone and make calls to vendors or media contacts.”

Jenkins leads an award-winning agency; Bailey, though still a student, oversees 40 student art directors and copywriters in her role as assistant creative director with UA’s Capstone Agency, a student-run communication firm. She was named recipient of the Susan Colvin Prize, awarded annually to the College of Communication and Information Sciences’ most outstanding student.

Jenkins, a Fayette, Alabama native, also knows a thing or two about looking up to role models. She says it was her own hometown hero, Jackie Waldon, a PR professional at the local hospital, who first showed her the potential a path in public relations offered when she was a teenager.

“Jennifer is one of the most amazing women I have had the opportunity to know,” Bailey says of her mentor. She describes Jenkins’ work ethic as inspirational and says she successfully balances her professional drive alongside commitments to family and community.

Bailey is a recipient of the Susan Colvin Prize, awarded annually to the College of Communication and Information Sciences’ most outstanding student.

“She’s on top of her game as a parent, and at the agency and in her community,” Bailey says. “That showed me that you can be in the industry and work really hard and also have a home life and be influential in your community and give back.”

During her internship, the UA student helped develop social media content calendars for the firm, wrote blogs for its clients and weighed in on PR issues during the firm’s weekly staff meetings.

“We had so much fun that summer,” says Bailey, a 2015 Daphne High School graduate. “I don’t think there was any point that summer where I felt like just an intern.”

President of the UA College of Communication and Information Sciences Ambassadors, Bailey is scheduled to graduate in May. With minors in studio art and computing technology and applications, Bailey says she wants to focus on the visual side of public relations. She is applying for fellowships and positions with some of the larger public relations agencies in Washington D.C., Chicago and New York.

“I think Brooke is going to be one of those people who makes the University really proud,” Jenkins says. “We will see her in big places doing great things upon graduation.”

Bailey says it’s the variety of opportunities, both big and small, that she relishes most about her chosen profession.

“I think I most enjoy the flexibility of public relations and the nature of how it changes from day to day. You never know what you are going to be doing.”

And, you never know who you will encounter along your path who might prove pertinent to your profession.

The University of Alabama, the state’s oldest and largest public institution of higher education, is a student-centered research university that draws the best and brightest to an academic community committed to providing a premier undergraduate and graduate education. UA is dedicated to achieving excellence in scholarship, collaboration and intellectual engagement; providing public outreach and service to the state of Alabama and the nation; and nurturing a campus environment that fosters collegiality, respect and inclusivity.

 

C&IS Senior Alana Doyle is the PRWeek PR Student of the Year

C&IS Senior Named PR Student of the Year

C&IS Senior Alana Doyle is the PRWeek PR Student of the Year
C&IS senior Alana Doyle is the PRWeek Public Relations Student of the Year.

PRWeek has named Alana Doyle, a senior in the department of advertising and public relations (APR), its Public Relations Student of the Year. Doyle was one of two students from the College of Communication and Information Sciences (C&IS) on a national shortlist of only five students selected for the award, along with Gabby DiCarlo. The winner was announced on March 21 in New York City at the annual PRWeek Awards.

Doyle, of Scottsdale, Arizona, is the University’s second PRWeek Student of the Year winner. Maret Montanari received the Public Relations Student of the Year in 2018 and Katie Gatti was runner-up in 2017.

“Over the last few days, I have been blown away by the love and support I have received from The University of Alabama. I am so grateful to this school and the APR department for preparing me for success,” Doyle said. “The faculty and staff in the department are some of the most talented, inspirational and dedicated individuals I have ever met.”

This year’s campaign prompt challenged applicants to create a campaign for Levi Strauss wide-leg jeans that targeted Gen Z consumers. Doyle’s campaign, #ComfortIsBack, suggested that comfort was the way to the Gen Z consumer’s heart and that social media influencers on platforms such as TikTok could serve as brand ambassadors showcasing the new fit of Levi jeans.

PRWeek judges highlighted Doyle’s “smart research” and “easy to remember messaging.” They also issued the following feedback about her campaign, #ComfortIsBack:

“The campaign showed terrific understanding of how to marry a solid strategy to actual results – the primary reasons clients turn to PR experts.”

Doyle serves as a senior copywriter for Capstone Agency, UA’s nationally affiliated, student-run, integrated communications firm and was awarded the agency’s Star Client Team Member Award, Star Department Member Award and the Copywriting Challenge Award last year. For the last two years, Doyle has also served as Co-Vice President of Projects on the Board of the student chapter of PRCA (Public Relations Council of Alabama).

She was also selected as Viacom’s only intern to interview celebrities on the 2018 VMA’s red carpet. As graduation approaches this spring, she is determining her career aspirations, but she is interested in working in media relations or brand strategy for a global agency.

“Alana’s path to being the 2019 PR Student of the Year was paved by her never-stop work ethic. Her drive, and the skills she developed in our program, are going to be incredible assets for the organization fortunate enough to hire her,” said Dr. Joseph Phelps, chair of the department of advertising and public relations. “Alana’s win is also special as she helped The University of Alabama to continue its streak with both the 2018 and now 2019 Outstanding PR Students coming from our program. I am extraordinarily proud of the great work our students are doing and of my colleagues that are teaching and mentoring these outstanding students.”

“I’d like to take a moment to acknowledge the caliber of applicants from across the country in this competition as to be ranked among them is an honor in itself. I’m so grateful for the friendships this experience has brought me,” Doyle posted to her Instagram account. “Beyond these acknowledgements, I’d like to thank my family, my friends, the Alabama APR department, former mentors and employers, @bamadeltagamma@capstoneagency and @ua_prca for your love and continuous support. I wouldn’t be who I am today without you. Thank you, again, to everyone at PRWeek!”

The Department of Advertising and Public Relations is a part of the College of Communication and Information Sciences at The University of Alabama. For more information about the College, please visit cis.ua.edu.

SLIS gives over $20,822 in new free books to Black Belt School Libraries

During March 2019,  The University of Alabama School of Library and Information Studies (SLIS) will award $20,822 in new, free books to elementary, middle, and high school libraries in Alabama via the SLIS Book Bonanza for the Black Belt & Beyond Program.

School librarians in the Black Belt region were asked to apply for the book give-away program from January to February. We received applications from 30 highly deserving schools. The judges chose 6 school libraries in the Black Belt Region of the state to receive on average $2600 each in brand new children’s and/or young adult books. The judging of the applications was rigorous, as every school exemplified a significant need.

We have selected 2 Book Bonanza Beyond winners. The Beyond winner is a low-income private school in the Black Belt Region of the state, or a public school demonstrating significant economic need in an area of the state outside of the Black Belt. The purpose of this award is to give an equally deserving school library, that is not eligible to be a Book Bonanza for the Black Belt Winner,  a one-time opportunity to address literacy needs in their school community.

Please join us in congratulating the following winning school libraries:

2019 Book Bonanza Black Belt Winners:

Banks School, serving grades PreK-8  (Pike County), Librarian Kim Head
Dallas County High School, serving grades 9-12 (Dallas County), Librarian Amy Reeves
Mt. Olive Intermediate School, serving grades 3-5 (Russell County), Librarian Cyrone Overton
Pike County High School, serving grades 7-12 (Pike County), Librarian Kimberly Dunn
Sophia P. Kingston Elementary School, serving grades K-5 (Dallas County), Librarian Krystal J. Dozier
Sweet Water High School, serving grades PreK-12 (Marengo County), Librarian Patricia Jones

2019 Book Bonanza Beyond Winner:

Thorsby High School, serving grades K-12 (Chilton County), Librarian Vanessa Langston
Woodstock Elementary School, serving grades PreK-4 (Bibb County), Librarian Terri Woodruff

Note: County listed is the county in which the school resides and not necessarily the name of the school system.

Established in 2009 by Dr. Jamie Naidoo, the SLIS Book Bonanza for the Black Belt (& Beyond) is an annual program that provides free new books to school libraries in the Black Belt region of state. Schools in the Black Belt region are encouraged to apply again in January next year for a chance to receive free books for their school libraries during the next SLIS Book Bonanza for the Black Belt & Beyond Program. Low-income private schools in the Black Belt Region or schools in economically disadvantaged areas of the state outside the Black Belt are encouraged to apply next year (in January 2020) to be a Beyond Winner.  If you need additional information about the program, please contact Dr. Jamie C. Naidoo at jcnaidoo@slis.ua.edu or SLIS at 205-348-4610. Information is also available on the program website: http://blackbeltbookbonanza.weebly.com.

First Informers Documentary Showcases Local Broadcasters During 2018 Hurricanes

Dr. Chandra Clark with students and faculty from The University of Alabama and the University of Oklahoma standing with a bear statue.
Dr. Chandra Clark and Professor Scott Hodgson from the University of Oklahoma with students from The University of Alabama and Oklahoma.

Assistant professor of journalism and creative media Dr. Chandra Clark just released new videos about covering Hurricanes Florence and Michael, which struck North Carolina and Florida in 2018. They’re part of a larger documentary series named “First Informers” which highlights the role of broadcasters during disasters.

A collaborative effort with the University of Oklahoma (OU), the award-winning series documents the valuable role broadcasters play in times of emergency following severe weather events. Viewers hear directly from news anchors, field reporters, meteorologists and local officials who live and work in communities affected by the weather events.

“With the spotlight on journalists right now, it’s very dear to my heart to highlight the crucial role that they’re playing and how many of them are affected by these disasters, too,” said Clark. “They’re experiencing the same pain and going through the same adjustments as the people they serve.”

The First Informers videos are shared with regulators at the Federal Communications Commission, the White House, members of Congress, and state broadcast associations, to demonstrate the unique role broadcasting fulfills during times of emergency. To that effect, the Omnibus spending bill, which passed into law in March of 2018, included an allocation of $1 billion dollars for radio and television broadcasters for the spectrum repack, and it broadened the definition of “first responders” to include these broadcasters. This provides special consideration for broadcasters in times of emergency, including access to necessities such as emergency generators crisis areas.

“These videos served as a reminder to Washington lawmakers and regulators of the enduring ‘first informer’ role that can be played by local broadcasters in times of crisis,” said Dennis Wharton, Executive Vice President of Communications, National Association of Broadcasters (NAB). “In the final analysis, it is generally the local radio and TV station that ‘gets the word out’ and saves lives in Tornado Alley, in California wildfires, during Superstorm Sandy and when there is an Amber Alert. NAB is proud of our partnership with Chandra and University of Alabama students who have performed exceptional work capturing the depth and breadth of local broadcasters’ work during ‘life or death’ situations.”

The First Informers project series has documented local broadcasting in several notable severe storm events over the past 8 years. Together with Clark, Prof. Scott Hodgson of the University of Oklahoma and a collective of students from Oklahoma and Alabama have partnered with the National Association of Broadcasters and the Broadcast Education Association to produce 31 videos (or mini-documentaries). These include the 2011 EF4 tornado in Tuscaloosa, the 2011 EF5 tornado in Joplin, the 2012 hurricane known as “Superstorm Sandy,” a 2013 EF5 tornado which struck Moore, Oklahoma, Hurricanes Harvey and Irma in 2017 and Hurricanes Florence and Michael in 2018.

“There is no way projects of this magnitude can be done without a team effort,” says Hodgson, who serves as director for these projects that Dr. Clark produces.  “The time from when the weather emergency hits until boots hit the ground from our crew is incredibly short.  It takes an exceptional producer to pull off what Chandra is able to do. Her vast wealth of industry experience combined with her innate storytelling ability and leadership skills is the only reason we can do these projects.  Chandra is extremely unique and one of the best nationwide in academia today.”  The effect of these documentaries goes beyond their intended target audience.  Hodgson notes, “The impact Chandra has had on the students working on these grants has been immense.  There’s a group of exceptionally successful alumni from both our schools that point to Dr. Clark as a key Influence in their educational experience.  She has such a reputation at OU that I have students fighting for who will get to work with her.”

The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of its members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities. For more information, visit nab.org.

The College of Communication and Information Sciences’ faculty and students at The University of Alabama conduct cutting-edge research that creates knowledge and provides solutions to global issues across the full communication and information spectrum. To learn more about the College’s research initiatives, visit cis.ua.edu/research.

Emerging Media Entrepreneur Headlines 10th Annual C&IS Diversity Symposium

Justin Ching, Keynote Speaker at the 2019 Discerning Diverse Voices Symposium
Justin Ching, Keynote Speaker at the 2019 Discerning Diverse Voices Symposium

The College of Communication and Information Sciences (C&IS), in partnership with the Alabama Program in Sports Communication (APSC), welcomes Justin Ching, one of Forbes Magazine’s “30 Under 30” Millennials Changing Media to campus for the 10th Discerning Diverse Voices Symposium February 28-March 1.

Ching, 29, is the founder of j-school, a production company dedicated to empowering underrepresented communities to tell their own stories in their own voices.  As part of his keynote presentation, Ching will screen some of his projects such as the sports shows “Ritual,” “@TheBuzzer” and “Deportes @TheBuzzer.”

“He’s definitely the youngest keynote presenter we’ve had in the 10-year-old history of the symposium,” said George Daniels, assistant dean for administration. “We’re excited to have him on campus to inspire our students to see their potential to make an impact very early in their careers.”

In addition to his keynote presentation,  Ching will participate in a special keynote panel discussion on “Constructing the Narrative of the Activist Athlete,” along with Rashad Johnson, former NFL Player and UA alumnus and others. The panel will be moderated by Caryl Cooper, who originally launched the Discerning Diverse Voices Symposium in 2010.

“One of the symposium’s objectives was to create an intellectual environment that appreciates, advances and supports scholarly research and creative activities that focus on the communication of stories, experiences and issues that impact diverse populations,” said Cooper. “As senior faculty, I believed that it’s our duty to visit with our new colleagues, find out their research interests and goals, and demonstrate how diversity intersects with teaching and research productivity.”

Cooper’s panel on the activist athlete exemplifies the sports-focus of this year’s event, which is being co-sponsored with the APSC. Other sports-related research projects are among the more than 30 diversity-related research paper and poster presentations slated to be made during the symposium that feature both undergraduate and graduate students and faculty.

Over the years, the symposium has continued to attract presenters from other universities.  This year, scholars from the University of Alabama at Birmingham and the University of Mississippi will appear on the program.

The symposium begins at 8 a.m. on Feb. 28 and continues through 4:45 p.m. Lunch will be provided. Attendee registration info to follow.

Contact: Dr. George Daniels, gdaniels@ua.edu

C&IS Faculty and Student Team Produces Nationally Recognized Music Video

Led by Nick Corrao, a team of University of Alabama College of Communication and Information Sciences (C&IS) students produced a music video for singer-songwriter Tim Higgins and his song “Blight.”

Corrao, who served as a producer for the video, and Higgins have been friends for years, so when Higgins wanted to create a music video to promote his new album, he approached Corrao. However, Corrao wasn’t sure his schedule would allow for him to fully commit to the production as much as was necessary, so he turned to one of his students, Reagan Wells, a senior journalism and creative media student from Galesburg, Illinois. For Wells, the project was an example of great timing.

“I knew I wasn’t going to be able to take on, artistically, everything that the project was going to demand,” Corrao said. “I like to get my students involved in whatever I’m doing, whenever possible. Reagan and I had worked together earlier in the summer, and we had a really good working relationship, and I knew that he would be up to the task.”

“It was funny to me, because we went out to eat one night, and I said, ‘I’d like to do a music video,’” said Wells. “He said, ‘Well, I’ve got one for you.’”

The opportunity presented a new challenge to Wells, who had never directed a film before, but wanted to add portfolio experience before graduating.

One Day in Greensboro

“Blight” is an ode to Higgins’ affinity for antiquated things, as well as a lament for the destruction of those same things. The video captures that feeling and was mostly shot in an antebellum mansion owned by a friend of Higgins.

Filmed in various locations around Greensboro, Alabama, south of Tuscaloosa, Wells said he wanted to capture Higgins’ vision for the video more than anything else. While the shooting only took one day, brainstorming began two months before the cameras ever were rolling.

“If it looks cool, it will probably work. This was not just a directing thing, this was coming up with a concept. The sky was the limit, but you just didn’t know where to start,” Wells said. “We had three very talented shooters and an assistant director. We had 40 gigabytes of footage, and it was just like, ‘What do you do with this, where do you start?’”

Like a Rolling Stone

“I wanted to give Reagan the freedom to sort of explore creatively and give feedback on the cut,” Corrao added. “This is what we want to do in the (JCM Media Production) program. We want our students leaving here with work that has received some kind of professional recognition and exposure.”

In November, the video was highlighted in “Rolling Stone” magazine as one of its 10 Best Country and Americana Songs of the Week alongside country and Americana mainstays such as Jerrod Niemann and The Revivalists.

Wells said he could not have made this project work without his team, made up of fellow University of Alabama students: Alex Cherry as an assistant director and Jeb Brackner and Rhianna Israni behind the cameras. He also cited the importance of “trusting all ideas” in the process and knowing how to delegate duties.

“It feels so good to walk away with those videos in hand, and I can say to potential employers, ‘I was here doing work, I wasn’t just sitting in a classroom for four years,’” Wells said. “It’s this thing where I can say, ‘Here’s this, here’s what Reagan can do.’”

The music video for “Blight” can be viewed below.

Retired Marine Lt. Colonel Greg Ballard to Speak at UA on Alternative Energy

TUSCALOOSA, Ala. – Retired Marine Lt. Colonel and former Mayor of Indianapolis Greg Ballard will be speaking to students at The University of Alabama on February 18.

In conjunction with a special topics class in the College of Communication and Information Sciences (C&IS) Department of Communication Studies, COM 295: The Forum, Ballard will be speaking to students about national security and the need to invest in alternative energy. This debate is the subject of his new book, “Less Oil or More Caskets: The National Security Argument for Moving Away from Oil.”

“We are thrilled to have Lt. Colonel Ballard speak to our students,” said Dr. Darrin Griffin, C&IS assistant professor and instructor for COM 295. “In The Forum, we focus on debate and communication, and this is a great opportunity for the students to learn.”

“Today, when we send our young men and women off to war, we pat them on the back and thank them for their service,” said Ballard about his book and presentation. “We throw parades and homecomings upon their successful return. We sadly salute the caskets as they go by. Then we drive down to the neighborhood gas station and fill up – and nobody makes the connection; nobody sees the irony.”

The presentation is open to the public and will begin at 2 p.m. in Doster Hall Room 104. Ballard’s visit is sponsored by the Department of Communication Studies, a part of the College of Communication and Information Sciences. For more information, please contact Dr. Darrin Griffin at djgriffin1@ua.edu.

Gloris Trujillo, APR Graduate Student, Wins Berger Award for Leadership

Trujillo accepts award at Half Shell Oyster House
Trujillo accepts award at Half Shell Oyster House

Gloris Trujillo, a first-year graduate student at The University of Alabama, was named the recipient of the 2019 Bruce K. Berger Graduate Student Leadership Award on Saturday, Feb. 9.

The Department of Advertising and Public Relations at The University of Alabama established this award in 2013 to honor a graduate student in the advertising and public relations Master of Arts program for exemplary leadership. The students in the M.A. program voted in December to select the student who best demonstrated passion for work and the public relations profession, exemplified a strong ethical orientation and employed an inclusive style of leadership.

“Being a part of a group of future leaders, I feel really honored that my peers chose me as the person they think exemplifies leadership,” said Trujillo. “It feels really good that people who are with me almost every day saw those leadership skills in me.”

Trujillo is in her first year of the two-year APR master’s program at UA and is a Fulbright recipient from Panama City, Panama. She graduated cum laude from Universidad Católica Santa María la Antigua in 2015 and currently serves as the co-vice president of diversity and inclusion in UA’s Public Relations Student Society of America.

Trujillo anticipates completing her degree in the spring of 2020 and would like to work in the research department of an agency and continue her research into diversity and inclusion in public relations.

This award is named after professor emeritus Dr. Bruce Berger, who served as the first director for the Plank Center for Leadership in Public Relations, and most recently served as the research director for the Center. Berger’s research focuses on public relations leadership and garners acclaim both in the profession and academia.

“Dr. Berger is not only an inspiration for us, but for everyone,” said Trujillo. “I want to emulate what he has done in the public relations industry with his experience and research.”

Dr. Joseph Phelps, chair of the department of advertising and public relations, presented the award during the Plank Center Board of Advisors dinner at Half Shell Oyster House. Since its inception, the presentation of the award has been tied to the Plank Center and its focus on producing servant leaders in the field of public relations.

About the Plank Center for Leadership in Public Relations: The Plank Center for Leadership in Public Relations is the leading international resource for practitioners, educators and students who are passionate about advancing their careers and the public relations profession. Led by a national advisory board of leading educators and practitioners, the Center develops and recognizes outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. Founded in 2005, the Center is named after Betsy Plank, the first lady of PR. Betsy’s legacy and vision continues on in the Center’s programs and initiatives to advance the profession and public relations education. For more information, please visit www.plankcenter.ua.edu.

Plank Center Hosts 2019 Professional Roundtable

Participants of the 2019 Professionals Roundtable

Students at The University of Alabama representing Capstone Agency, Platform Magazine and the advertising and public relations master’s program had the opportunity to meet face-to-face with a dozen members of the Plank Board of Advisors at this year’s Professional Roundtable event on Saturday, Feb. 9.

This annual event, hosted by the Plank Center for Leadership in Public Relations, is organized by advertising and public relations students and designed to offer a unique opportunity for students to take part in conversations related to current trends and issues in the field of public relations with some of the world’s leading communicators and PR practitioners.

Prior to the day of the event, student organizers polled attendees to determine the topic of conversation for three breakout sessions, which kicked off this year’s roundtable.

Each breakout session consisted of a student-led discussion centered on one of three topics: transparency versus protection; technological developments and implementations; and diversity and inclusion in public relations.

“We chose to include breakout sessions in this year’s roundtable because we feel they lead to truly in-depth discussions,” said Derek Hooper, an APR graduate student and event organizer. “These conversations go beyond small talk and allow students to dive deep and pick the brains of members of our robust, ever-expanding professional network.”

After wrapping up the breakout sessions, leaders from each group shared some of the key takeaways and insights from their respective discussions:

  • TRANSPARENCY
    • Transparency has always mattered, but now conditions are different because of how quickly information spreads.
    • PR practitioners should seek facts and identify the “right” thing to do.
    • PR practitioners should look at organizational culture and values, and ask whether they’re upheld.
  • TECHNOLOGY
    • Social media acts as an integral listening tool, allowing us to better understand our audiences are and what they’re saying.
    • Social media influencers are quickly becoming one of the most effective channels for brands to communicate certain messages.
    • Artificial Intelligence is changing the way we do our jobs, and can help us predict what types of messaging will be most effective.
    • Understanding how to best reach audiences is the key to utilizing most emerging technologies.
  • DIVERSITY AND INCLUSION
    • PR is largely not on the radar for students in diverse schools and communities, and many are not aware of opportunities in this field.
    • Diversity is lacking in upper-level leadership and middle management.
    • Diversity does not equal inclusion, so intentional behavior is necessary to fostering a culture of inclusivity.

Next, roundtable attendees participated in a rapid-fire Q&A session focused on preparing for entry-level jobs in public relations. Students’ questions ranged from the necessity for narrowly-tailored cover letters and curating your LinkedIn profile to finding a place to work where you feel connected and expressing why you’re a good fit.

Each member of the Plank Board was able to share their wisdom and experience with the group, but the clear emphasis of the event was on the betterment of students, who made the event a success.

“All of the awards and artifacts related to the Plank Center and Betsy Plank used to be contained in one display case,” said Board of Advisors Chair Keith Burton. “But now, the Plank Center has such an enormous impact on the University, and it’s so encouraging to see the students here on a Saturday morning, honoring Betsy’s legacy and contributing so much to the profession.”

About the Plank Center for Leadership in Public Relations: The Plank Center for Leadership in Public Relations is the leading international resource for practitioners, educators and students who are passionate about advancing their careers and the public relations profession. Led by a national advisory board of leading educators and practitioners, the Center develops and recognizes outstanding diverse public relations leaders, role models and mentors to advance ethical public relations in an evolving, global society. Founded in 2005, the Center is named after Betsy Plank, the first lady of PR. Betsy’s legacy and vision continues on in the Center’s programs and initiatives to advance the profession and public relations education. For more information, please visit www.plankcenter.ua.edu.

Capstone Agency Delivers 2,208 Hours in Pro Bono Work for 15 Local Nonprofits

Capstone students gather for the third annual CreateAthon

Capstone Agency, The University of Alabama’s nationally affiliated, student-run communications firm, held its third annual CreateAthon Friday, Feb. 1. The 24-hour integrated communications marathon amounted to 2,208 hours in donated work for 15 Tuscaloosa-area nonprofits.

As a national 501(c)(3) organization, CreateAthon unites professional and student-run communications teams across the nation to serve in 24-hour marketing marathons. To date, CreateAthon has delivered $24 million in pro bono services for more than 1,500 organizations, with a mission to deliver $100 million by 2020.

Each nonprofit came to the agency with a communications problem; whether it be a lack of awareness or an inconsistent visual identity, and over 90 students worked through the night to deliver solutions to these deserving organizations.

Smile-A-Mile development director, Savannah DeRieux, was grateful for the content and strategy pieces Capstone Agency developed for the organization.

“They took our need and the broad scope of what we are doing with our organization and put it into a campaign that we are going to use,” said DeRieux.

As for Capstone Agency’s Pro Bono Director, Olivia Lake, “it is hard to find the words to describe what participating in CreateAthon is like,” said Lake. “Serving as pro bono director was a humbling experience for me. Being behind the scenes and piecing together everything to create the big picture allowed me to be continuously reminded of the larger, societal need for what we are doing.”

The 15 nonprofits selected include: Alabama REACH; Arts n’ Autism; Big Brothers Big Sisters of West Alabama; Boys and Girls Club of West Alabama; Camp Fire Alabama; Caring Days Adult Day Care; Dialysis Clinic Inc.; Freshwater Land Trust; Schoolyard Roots; Smile-A-Mile; Sweetwater Outreach; The University of Alabama Collaborative Arts Initiative; Tuscaloosa SAFE Center; United Cerebral Palsy of West Alabama; YMCA of Tuscaloosa.

Capstone Agency is a nationally affiliated, student-run, integrated communications firm comprised of communication students at UA. The agency has been a student organization in the College of Communication and Information Sciences since 2008.