Advertising

Persuasive advertising is a cornerstone of any effective business strategy. The University of Alabama’s online BACIS in Advertising equips students with the skills necessary for creating persuasive messaging across myriad platforms that results in conversions.

Learn from faculty with decades of professional and research expertise in advertising and communication. The curriculum will give you an understanding of advertising best practices and design. You’ll learn how to conduct audience analyses, tailor messaging across channels and create effective advertising strategy. The online coursework gives you the flexibility to earn your undergraduate advertising degree on your schedule.

For more information about the online BACIS in Advertising, please contact Julianna Kearney:

Julianna Kearney
Admissions Counselor
800-467-0227
julianna.bama@ua.edu


Communication Studies

UA’s online BACIS in Communication Studies equips you with the critical skills necessary to evaluate social issues, express opinions and assume positions of responsible leadership in a democratic society.

Cooperation, negotiation and mutual understanding are the cornerstones of successful interpersonal relationships in work, the family and the community. Through the online BACIS in Communication Studies program, students learn the theoretical foundations and research methods, as well as social and cultural applications, of the study of human communication in its many forms. Graduates will be able to digest complex messages and craft effective responses, build and maintain healthy personal and professional relationships, engage diversity in our contemporary world and exhibit leadership through communication, preparing them for a variety of careers.

For more information about the online BACIS in Communication Studies, please contact Julianna Kearney:

Julianna Kearney
Admissions Counselor
800-467-0227
julianna.bama@ua.edu


Public Relations

From social media to digital marketing, digital communication has become a cornerstone of effective public relations strategies. The University of Alabama’s online BACIS in Public Relations with a concentration in Digital Communication equips students with the skills necessary for creating persuasive messaging across digital platforms to build awareness, interaction, and engagement with stakeholders.

Learn from faculty with decades of professional and research expertise in public relations and digital communication. The curriculum will give you an understanding of the social and digital media landscape and its evolving role in advertising and public relations. You’ll learn how to conduct research to measure program needs, develop objectives and focused strategies, implement state-of-the-art tactics and identify and measure campaign success. The online coursework lets you build a strong foundation for your public relations career from a premier university from wherever you are.

For more information about the online BACIS in Public Relations, please contact Julianna Kearney:

Julianna Kearney
Admissions Counselor
800-467-0227
julianna.bama@ua.edu