For more information on research facilities, contact the ICIR.

Child Media Lab

The Child Media Lab is a facility that hosts space and equipment for studying the effects of video games and other media on children.

Content Analysis Lab

The Content Analysis Lab hosts three two-channel DVR recorders and computer software that allows researchers to collect and download television programming, special events, and advertisements for research purposes.

Psychophysiology Equipment

The ICIR labs house psychophysiology equipment that can collect EEG, EMG, ECG and EDA data in order to better understand the role that psychology and physiology both play in the way mediated messages are processed.

Theatre Lab

The Theatre Lab is a unique facility that is ideal for group presentations, or medium-sized group testing of ads and other marketing materials. It seats 22 in a stadium-style theatre setting with a high definition projector and smart podium for presentations.