Veterans and Media Lab

The Veterans & Media Lab

The Veterans and Media Lab seeks to be an international leader in researching the role of the mass media in shaping attitudes, emotions, and behavior related to military veterans.


Among other studies concerning media and military veterans, the Veterans and Media Lab has published:

Parrott, S., Albright, D. L., & Eckhart, N. (2021). Veterans and Media: The Effects of News Exposure on Thoughts, Attitudes, and Support of Military Veterans. Armed Forces & Society, 0095327X20986145.

Eckhart, N. R., Laha-Walsh, K., Parrott, S., & Albright, D. L. (2021). Presidential and Gubernatorial Tweets Involving Military Servicemembers and Veterans. Journal of Veterans Studies7(1), 36–45. DOI:

Parrott, S., Albright, D. L., Eckhart, N., & Laha-Walsh, K. (2020). Mental Representations of Military Veterans: The Pictures (and Words) In Our Heads. Journal of Veterans Studies6(3).

Parrott, S., Albright, D. L., Steele, H. G., & Dyche, C. (2019). The US military veteran in news photographs: Representation and stereotypes. Visual Communication Quarterly26(2), 79-90.

Parrott, S., Albright, D. L., Dyche, C., & Steele, H. G. (2019). Hero, charity case, and victim: How US news media frame military veterans on Twitter. Armed Forces & Society45(4), 702-722.

Parrott, S., Albright, D. L., Eckhart, N., & Laha-Walsh, K. (2023). US veterans and civilians describe military news coverage as mediocre, think stories affect others more than themselves. Armed Forces & Society, 49(3), 713-728.

Parrott, S. (2023). PTSD in the News: Media Framing, Stigma, and Myths About Mental Illness. Electronic News, 17(3), 181-197.

Parrott, S., Albright, D. L., Laha-Walsh, K., Eckhart, N. R., & Allen, H. G. (2022). When we Post About# Veterans: The Role of News Media in Guiding Social Media Dialogue about Military Veterans. Journal of Veterans Studies, 8(1), 222-230.

Parrott, S., Eckhart, N., Laha-Walsh, K., & Albright, D. L. (2022). Hardships at Home: The Portrayal of Military Families in Traditional, Military Community, and Military-Focused News Publications. Armed Forces & Society, 0095327X221122702.


The Veterans and Media Lab is an interdisciplinary research team in which faculty, students, and military veterans study the role of the mass media in shaping perceptions of military veterans. It was founded in 2017 by faculty in the College of Communication & Information Sciences and the Office for Military Families and Veterans at the University of Alabama.

We are interested in how the mass media — from news stories to Hollywood films, social media posts to comic books — represent military service members and veterans. Through experiments and surveys, we seek to understand how exposure to media content informs people’s attitudes, emotions, and behavioral intentions related to veterans. This is important because people’s attitudes might affect everything from governmental policy to veterans’ homecoming.

Our research team includes scholars from journalism, creative media, advertising, social work, computer science, and business.


The Veterans and Media Lab is studying:

  • How news organizations represent military veterans in images, stories, and social media;
  • How millions of social media users communicate about issues facing veterans;
  • How exposure to media content about military veterans informs attitudes, emotions, and behavioral intentions related to military veterans;
  • How the mass media may support the transition from military to civilian status;
  • How we might better train journalists to accurately cover issues facing military service members, families, and veterans;
  • And other work related to veterans and media.


The work of the Veterans and Media Lab was featured in The Journalist’s Resource at the Harvard Kennedy School’s Shorenstein Center on Media, Politics, and Public Policy.

Contact us

For more information, email Dr. Michael Parrott.