About
Dr. Brooke McKeever’s efforts focus on how strategic communication drives social impact, with expertise in nonprofit public relations, advocacy, fundraising and health communication. Her research examines the messages, campaigns, and storytelling approaches that help nonprofits mobilize supporters, build trust and advance their missions.
She also explores how communication strategies shape public understanding of health issues, influence behaviors, and support community well-being. By uncovering what makes advocacy and public health messaging effective, Dr. McKeever’s work helps organizations design campaigns that truly resonate—and drive meaningful change.
Impact Beyond the University
With an emphasis on evidence-based communication, Dr. McKeever’s research directly informs the work of nonprofits, advocacy groups, and health organizations seeking to expand their impact. Her insights guide how institutions engage donors, activate volunteers, communicate during crises, and build long-term public support.
Through collaborations, workshops, and applied research projects, she helps mission-driven organizations improve their communication strategies and increase their capacity to serve diverse communities.
A Passion for Teaching
As a professor and Chair, Dr. McKeever brings her expertise into the classroom, preparing students to become thoughtful, ethical, and effective communicators in the fields of advertising, PR and advocacy. She emphasizes strategic thinking, research-driven decision-making and communication’s power to advance the public good.
Her mentorship supports students in developing strong portfolios, professional confidence, and a clear understanding of how communication can drive social progress. Whether teaching, conducting research, or leading her department, Dr. McKeever models how communication can be harnessed to inform, empower, and inspire.