About
Drawing directly from his professional background and his leadership of the Capstone Agency, Mr. Randall Huffaker prepares students to excel in fast-paced, results-driven communication environments. His teaching emphasizes both the strategic and tactical dimensions of integrated communication campaigns, ensuring students understand how to move from research and planning to execution and evaluation with confidence and creativity.
By grounding classroom learning in real client work, Mr. Huffaker helps students see how communication strategies function in practice, like how ideas become campaigns, how messages move audiences and how collaboration shapes successful outcomes.
Impact Beyond the University
As Director of Capstone Agency, one of the nation’s leading student-run PR firms, Mr. Huffaker oversees teams that produce high-quality work for local, regional, and national clients. Under his guidance, students develop expertise in creative content development, advanced social media strategy, and integrated communication planning, gaining hands-on experience that sets them apart in the professional world.
A Passion for Teaching and Applied Learning
Mr. Huffaker focuses on applied communication skills that empower students to create meaningful, results-oriented work. He teaches the fundamentals of message design, storytelling, and content creation, while also emphasizing analytics, platform strategy and audience insights. His approach blends creativity with discipline, showing students how thoughtful communication can drive real impact for organizations and communities.
Through teaching and agency leadership, Mr. Huffaker helps students develop not just strong portfolios, but the strategic mindset and practical skills needed to thrive in today’s communication industries.