About
Dr. Enzhu Dong is an assistant professor whose areas of study focuses on public relations, internal communication, corporate social responsibility (CSR), leadership, communication channels, and messaging strategy. Her research examines how organizations communicate prosocial values and how those messages shape organization-public relationships, stakeholder behaviors, and long-term organizational health. By studying the strategies that help organizations act responsibly and communicate ethically, Dong’s work highlights the crucial role of prosocial communication in building credibility, cohesion, and meaningful engagement.
Impact Beyond the University
Dong’s research offers practical guidance for organizations seeking to strengthen their ethical communication practices. Her work shows how authentic employee communication, transparent CSR messaging, and strategic relationship management help organizations cultivate supportive cultures and maintain trust with diverse audiences. These insights are especially important for leaders promoting the well-being of both stakeholders and organizations in a rapidly changing environment shaped by technological advancements and evolving societal expectations.
A Passion for Teaching and Public Influence
Through applied coursework and mentorship, Dong prepares future professionals to develop communication strategies that reflect integrity, cultural awareness, and a deep understanding of how prosocial messaging can strengthen both organizational performance and community impact.