About
Dr. Brandon Harris teaching and research focuses on esports, sports media, gaming and digital content creation. His research examines how audiences engage with emerging media platforms, with particular attention to livestreaming environments such as Twitch and the evolving cultures surrounding digital play and participation.
Dr. Harris’s research explores the relationships between content creators, platforms, and audiences, contributing to a broader understanding of how sports and gaming are produced, consumed and monetized in digital spaces. His work reflects the growing influence of esports and streaming platforms within contemporary media ecosystems.
Impact Beyond the University
Dr. Harris’s research has been featured in University of Alabama publications and regional media outlets, including The Crimson White, highlighting the relevance of his work to both academic and public audiences. By studying real-time audience interaction and platform-driven media practices, his scholarship informs conversations about digital engagement, community-building and the future of sports media.
His work connects scholarship with industry trends, offering insight for media professionals, educators, and students navigating the rapidly changing digital media landscape.
A Passion for Digital Media and Emerging Platforms
Dr. Harris emphasizes hands-on learning, critical analysis of digital platforms and an understanding of audience behavior in online environments. He encourages students to think creatively and strategically about content creation while remaining attentive to ethical and cultural considerations.
Through research and teaching, Dr. Harris prepares students to engage thoughtfully with esports, gaming, and digital media industries that continue to reshape how audiences connect with content.