As a student, you will:
- Study theories and industry trends that shape the field
- Learn research-driven critical thinking using big data
- Connect with top scholars and professionals
- Become a more persuasive communicator
Concentrations
The M.A. program offers two optional concentrations that grow expertise in two key areas: advertising creative and media strategy.
Advertising Creative
Minerva, the advertising creative concentration, helps students build portfolios while learning to solve a client’s problems by beautifully wrapping smart strategies in provocative, layered, and memorable ideas. Applications are available in the spring semester before students begin the program.
Media Strategy
Through hands-on course work and industry collaboration, students may pursue careers in media strategy and planning, brand planning, advertising, and public relations analytics. Interested students will interview with representatives from the Public Opinion Lab during their first semester and will be admitted into the concentration upon approval.
Degree Requirements
The degree takes 30-36 hours to complete.
Core classes
Electives
Professional experience
Capstone project
Learn more about the program requirements and our courses in the Graduate Catalog.
Admissions
On-campus applicants are admitted into the program only for the Fall semester, while online applicants may be admitted in the Fall or Spring semesters. Students cannot begin the program during summer semesters.
Graduate entrance exam scores are not required for admission, but on-campus students must take the GRE or the GMAT to be considered for funding.
For a complete list of graduate application requirements, visit the Graduate School website.
Application Requirements
Alongside general graduate application requirements, the M.A. program requires the following:
Video or written statement of purpose
See below for complete statement of purpose instructions.
Resume with at least two references
A+PR prefers one academic reference and one professional reference is preferred.
Three samples of academic and/or professional work
Include samples that demonstrate your ability in advertising, PR or a related field.
Statement of Purpose
Your statement may be a video or an essay, detailing the following:
- How a graduate degree in advertising and public relations will help you address a key issue in the contemporary practice of advertising and public relations.
- How a graduate degree will help advance your career in advertising or public relations.
- Why you choose to pursue graduate education at The University of Alabama.
Video Statement
- Maximum five minutes.
- Upload the video to either YouTube or Vimeo as a public link and provide the video’s URL in a Word document, along with your name and email.
- Do not submit as a password-protected, private link.
- A+PR prefers applicants who submit a video statement of purpose.
Essay Statement
- Maximum three double-spaced pages.
- Provide your name and email in the heading.
Application Deadlines
Main Campus
Main campus applications must be submitted by March 1 to be considered for departmental funding and May 1 to be considered for admission.
Online
Online applications are reviewed year-round, with priority deadlines of June 1 for fall admission and December 1 for spring admission.
Funding Opportunities
Assistantships
Graduate assistants support faculty through teaching, research or administrative responsibilities. In return, they receive:
- A monthly stipend
- Partial or full tuition waiver
- Partial or full student health insurance waiver
Assistantships are nine-month appointments (August-May) and may be renewed, pending a performance review and a +3.0 GPA. For funding consideration, you must take the GRE or GMAT.
Other Funding
In addition to the assistantships offered by the department, students may pursue other funding opportunities within the University. The Graduate School offers several fellowships, available through departmental nomination.
For more information on funding opportunities, visit UA’s scholarships and financial aid site.
Accelerated Master’s Program (AMP)
Through AMP, talented undergraduate seniors may take courses that count simultaneously towards their undergraduate and graduate programs. Once admitted, an AMP student may take up to 12 hours that count towards their bachelor’s and master’s degrees, reducing the time it takes to earn their M.A. by one year.
The program prefers applicants who have completed one internship prior to enrollment.
AMP students may complete the digital communication concentration curriculum, taking their first year of courses on campus and completing their final year of coursework online.
Doctoral Program
The C&IS doctoral program, overseen by the Office for Graduate Studies, provides an interdisciplinary approach to the study of mass communication and information sciences.