About
Dr. Ja Kyung Seo is an assistant professor who explores how interactive technologies transform communication, persuasion processes, and consumer experience. Her research examines human–machine communication, AI-driven interactive campaigns, social marketing, and consumer psychology, revealing how interactive technologies can be utilized to empower consumers and improve society. Seo highlights the psychological mechanisms under which such technologies influence individuals’ cognitive and emotional processing of social marketing messages.
Impact Beyond the University
Seo’s work offers valuable insights for advertisers, designers, and organizations navigating the rapidly evolving landscape of digital communication. Her research helps practitioners understand how interactive and AI-powered campaigns influence consumers’ attitudes and decision-making processes. By connecting technological innovation with human-centered design, she contributes to communication strategies that are engaging, ethical, and culturally relevant.
A Passion for Teaching and Interactive Innovation
As an assistant professor, Dr. Seo teaches courses in advertising strategy, advanced digital marketing, and emerging technologies in APR, guiding students to think critically about the relationship between technology, users, and persuasion. She encourages students to explore how evolving digital tools can enhance storytelling and deepen audience engagement. Through mentorship and applied projects, she prepares future communication professionals to navigate the future of interactive media with insight, integrity, and imagination.