About
Drawing on extensive industry experience, Jay Waters brings a deep understanding of strategy, media, teamwork, and leadership to his role as a senior instructor. He helps students bridge the gap between classroom theory and the realities of executing high-impact advertising campaigns. His teaching emphasizes how strategic insight, thoughtful planning, and strong collaboration fuel the kind of work that delivers real results for brands, audiences and communities.
Impact Beyond the University
Waters plays a central role in preparing students to succeed in the fast-paced, constantly evolving advertising industry. He teaches courses in AdTeam, media planning, agency management, and strategic insights, guiding students through the full lifecycle of professional campaign development. His coaching helps students master not just the mechanics of media strategy, but also the mindset required to lead teams, manage clients, and think creatively under pressure.
His leadership in AdTeam—where students compete and collaborate at a national level—gives students invaluable hands-on experience with real clients and real stakes, preparing them to enter the industry with confidence and a competitive edge.
A Passion for Teaching and Strategic Collaboration
Waters encourages students to think strategically, collaborate effectively, and embrace the rigor of research that underpins strong creative work. He challenges them to refine ideas through research, testing, and insight, fostering the discipline and curiosity essential to modern advertising. He also guides students in using AI as a thinking partner, with a focus on professional readiness, preparing them to be creative, strategic problem-solvers equipped to thrive in agency environments and beyond.