About
Dr. Kenon Brown’s work focuses on image and reputation management, sports media and retention in mass communication, examining how individuals, organizations and industries cultivate and maintain public trust. His work explores how communication strategies shape audience perceptions, influence behavior, and contribute to long-term brand or organizational success.
In the realm of sports media, Brown investigates how athletes, teams, and governing bodies navigate public narratives, crises and identity. His research offers insights into how communication influences fandom, credibility and engagement in one of the world’s most visible and influential industries.
Impact Beyond the University
As Director of the Institute for Communication and Information Research, Brown applies his expertise to guide impactful studies that inform communication practices across sectors. His work helps organizations develop evidence-based strategies for managing reputation, crafting campaigns, and strengthening relationships with key publics.
His background in research, strategic planning, management, and campaign development enables him to bridge academic theory with real-world application, often partnering with industries, nonprofits and institutions seeking to better understand audiences and improve communication outcomes.
A Passion for Teaching and Professional Development
In the classroom, Brown equips students with the analytical and strategic tools needed to excel in advertising, PR, sports communication and media industries. His teaching emphasizes research-driven decision-making, effective campaign development and the importance of ethical leadership in all communication efforts.
Through mentorship and experiential learning opportunities, he prepares students to become confident professionals who understand how communication shapes public perception. Whether guiding research teams or leading departmental initiatives, Brown models strategic thinking grounded in integrity and innovation.