About
Dr. Nancy Brinson is a leading scholar examining the psychological and policy dimensions of personalized advertising in today’s digital media environment. Her research sits at the intersection of media effects, message personalization, and information privacy, advancing understanding of how algorithmic targeting shapes consumer decision-making, public trust, and perceptions of autonomy.
By investigating how personalized advertising shapes attitudes and behaviors, Dr. Brinson’s work contributes to broader discussions about ethics, transparency, and regulation in digital communication. A forthcoming bibliometric analysis of advertising personalization scholarship in the International Journal of Advertising ranks her work among the most influential scholars in personalized advertising research based on citation metrics.
Impact Beyond the University
Dr. Brinson’s work supports the development of more ethical and effective advertising practices. As a member of the Association of National Advertising (ANA) Academic Advisory Board, she provides research-based guidance to industry leaders working to balance strategic effectiveness with respect for consumer autonomy. Her work also shapes how future professionals understand advertising regulation, transparency, and ethical responsibility.
A Passion for Teaching and Strategic Excellence
As an Associate Professor with more than 20 years of industry experience in advertising, Dr. Brinson brings her expertise into the classroom through courses in channel planning and media strategy and analytics. She equips students with the ability to design, implement, and evaluate communication strategies that are both analytically sound and ethically grounded.
Her teaching emphasizes critical thinking, evidence-based decision making, and an awareness of how digital technologies reshape the communication landscape. Through mentorship and applied learning experiences, Dr. Brinson prepares students to become thoughtful, strategic communicators who can navigate—and improve—the future of media and advertising.