Drs. Andrew Billings and Kenon Brown were awarded a $20,000 research grant from the International Olympic Committee to study mobile and second-screen media use for the 2018 Winter Olympic Games. This research will show the impact of mobile and second-screen use upon the viewership of the Olympics as a whole, and could help network producers schedule online content to maximize their audience’s interest.
LeFebvre has applied for additional RGC grant funding that would enable a third study, which would look at how the social network of parties affects their likelihood of ghosting, and […]
A Public Relations Professionals Roundtable, sponsored by the advertising and public relations graduate class and “Platform Magazine,” was held on February 3, 2018. The students began working on the idea […]