Bespoken Spirits: NIL Marketing Ambassador

About Bespoken Spirits:

Bespoken Spirits is an award-winning spirits company based in Lexington, Kentucky. We partner with NIL collectives, universities, and organizations nationwide to create custom bourbon releases that directly support student-athletes. Our NIL Marketing Playbook provides digital and grassroots marketing support to maximize awareness and sales for each collective’s bottle release.

Position Overview:

As a Bespoken NIL Marketing Ambassador, you’ll represent both Bespoken Spirits and your school’s NIL Collective in the community. This is a hands-on role designed to build brand awareness, engage fans, and drive bottle sales through grassroots marketing.

Key Responsibilities:

  • Conduct retail demos and samplings at local liquor stores (e.g., Liquor Barn, Total Wine, and regional retailers).
  • Participate in gameday and tailgate events, engaging fans and distributing branded materials.
  • Educate customers about the bourbon, its connection to the NIL collective, and how bottle sales directly support student-athletes.
  • Share approved social media content to amplify awareness among your personal and campus networks.
  • Track efforts and results through a simple weekly reporting form (hours, interactions, photos, QR code scans).

What We’re Looking For:

  • Current student at your university for the Fall 2026-Spring 2027 school year.
  • Outgoing, personable, and comfortable speaking with fans, alumni, and customers.
  • Responsible and professional in representing both Bespoken and your school.
  • Interested in marketing, sales, events, brand management, etc.
  • Must be 21+ years old to sample and serve alcohol.
  • Nice to have: Strong ties to campus life and the athletic community.

Benefits & Incentives:

  • Hands-on experience in marketing, events, and sales.
  • Performance-based rewards (gift cards, merch, bonuses).
  • End-of-program recognition:
    • Letter of recommendation from Bespoken leadership.
    • LinkedIn endorsement and certificate of completion.
  • Resume-building opportunity to stand out in future career steps.
  • Chance to be part of a unique NIL program making a real impact for your school and athletes.

Other Information:

  • Program Duration: Summer/Fall 2026 (August–December; earlier start if possible!) plus potential Spring extension
  • Hours: ~8-12 hours per week (flexible; based on summer, class schedule & events
  • Pay: $20 per hour

How to Apply:

Interested candidates should reach out to our Business Development team with a short introduction and resume.