Category: Uncategorized

Zehnder Communications Social Media Intern

Posted: November 15, 2022

What: Social Media Intern

Where: Zehnder Communications

Hours: Minimum four days weekly; five days preferred;  Average of 3 hours per day

Job Duties:

  • Assist with analyzing and reporting social media metrics
  • Assist with crafting multi-media content for social channels
  • Assist with identifying new social media trends and applying to clients’ needs as appropriate
  • Collaborating with other departments (and agencies) to ensure proper online messaging, relevancy, and consistency across all marketing channels
  •  Monitor brand conversations and draw valuable conclusions
  • Client and event research
  • Proofreading
  • Reading assigned publications, blogs and newsletters to monitor for client coverage
  • Special event support and Administrative assistance (as needed)

Qualifications:

  • Currently enrolled in a BA/BS degree program
  • Must be able to spend hours online which includes staring at computer screens, reading content, searching for content and corresponding via email and instant messaging (chat);
  •  Must possess excellent knowledge of social networking channels such as Facebook, Twitter, LinkedIn, Google+, Youtube, Instagram, Pinterest, Slideshare, Reddit, forums, wikis and blogs;
  • Must posses excellent written and verbal communication skills;
  • Must be detail oriented in order to identify and report changes in online community behavior and/or sentiment and maintain client website content and social media channels as client needs dictate
  • Must demonstrate interest, passion and curiosity in the ever-changing social media industry;

How to Apply: Interested applicants submit an application with a resume at:

 Writing samples will be requested prior to interviews.  No phone calls.  Local candidates only, please.  All submissions are confidential.  We are an EOE.

LeadAbroad Spring 2023 Digital Internship – Instagram Manager

Posted: November 15, 2022

What: Spring 2023 Digital Internship: Instagram Manager

Where: LeadAbroad

Hours: 20 flexible hours a week from January to April

Pay: Paid position

Job Duties:

  • Daily engagement with Instagram page including comments, DMs and mentions
  • Ideate & execute digital campaigns
  • Caption and create 6-7 in-feed posts with corresponding campaign related stories per week
  • Recognize students in the LeadAbroad community through tagging and building digital relationships with new students
  • Responsible for helping the team stay on top of trends
  • Help identify influencers in our pipeline and provide suggestions
  • Collect and report weekly analytics to develop strategy
  • Ensure our feed is aesthetically pleasing and in line with company’s branding

Qualifications:

  • Organized, passionate college student or recent graduate with self-starter energy and strong interpersonal skills
  • Best suited for marketing, communications, advertising, public relations or journalism majors
  • Has experience with previous company/business Instagram pages
  • Has a strong understanding of APA style writing and verbal communication skills
  • Has a commitment to enjoy the work while executing on deadlines
  • Has a love for travel & adventure.
  • Experience on a LeadAbroad program is helpful but not required!

How to Apply: Interested applicants please visit the LeadAbroad opportunities site here.

LeadAbroad Spring 2023 Digital Internship – TikTok Manager

Posted: November 15, 2022

What: Spring 2023 Digital Internship: TikTok Manager

Where: LeadAbroad

Hours: 20 flexible hours a week from January to April

Pay: Paid position

Job Duties:

  • Create 8-10 TikTok’s per week
  • Maintain daily engagement on TikTok page by monitoring comments, DMs and mentions
  • Mass produce video’s that please the platform’s algorithm
  • Always on top of “what’s trending” and the #FYP
  • Help identify influencers in our pipeline and provide suggestions
  • Transfer successful TikTok’s to Instagram Reels
  • Collect and report weekly analytics to develop strategy

Qualifications:

  • Organized, passionate college student or recent graduate with self-starter energy and strong interpersonal skills
  • Best suited for marketing, communications, advertising, public relations or journalism majors
  • Has a strong understanding of APA style writing and verbal communication skills
  • Has a commitment to enjoy the work while executing on deadlines
  • Is comfortable being in front of the camera and/or is invested in their personal digital presence on the platform
  • Previous experience creating TikTok’s for a company/business is a plus!
  • Has a love for travel & adventure.
  • Experience on a LeadAbroad program is helpful but not required

How to Apply: Interested applicants please visit the LeadAbroad opportunities site here.

Alabama Golf Association Tournament Media & Communications Intern

Posted: November 15, 2022

What: USGA P.J. Boatwright, Jr. Internship focusing on Tournament Media & Communications

Where: The Alabama Golf Association

Hours: 3 month position

Start/ End: May 2023- August 2023 ; start/end dates are flexible

Pay: Monthly Paid position

Job Duties:

Qualified applicants will learn the internal operations of a State/Regional Golf Association. Some specific duties include, but are not limited to:

  • Provide communications support for AGA championships, Junior Golf Alabama and USGA qualifiers
  • Assist with research, writing, fact checking, and proofing of content
  • Assistance with on-site and off-site brainstorming, creating, and publishing of content to web sites, photo galleries and social media sites (i.e., Facebook, Twitter, Instagram, YouTube, SmugMug)
  • Provide tournament coverage writing pre-event press releases, daily and post-tournament recaps
  • Distribute results to local and national media
  • Serve as staff photographer at championships and events
  • Download and archive photographs on office server
  • Provide video coverage and player interviews during tournaments
  • Edit association yearbook following each event
  • Create championship highlight videos
  • Assist with marketing plan for AGA License Plate Campaign & Golf Travel in Alabama
  • Assist with Hole-in-One program
  • Assist with general tournament/golf course preparation and breakdown
  • Assist tournament operations staff as needed with starting and scoring of players, on-course rules officiating
  • Assist with creating and implementing media coverage for the Southern Golf Association Championships (Southern Amateur and Southern Junior) and Elite Amateur Golf Series

Qualifications:

  • Ability to live/work in the Birmingham, AL area during internship
  • Preferred area of study or background in journalism, social media, communications, or public relations
  • Strong work ethic with a “Can Do” attitude and willingness to learn
  • Highly motivated individual with ability to work in a fast-paced team environment
  • Excellent news writing and editing skills that can work under pressure and meet deadlines
  • Photography, videography, and photo/video editing experience a plus
  • Willingness to travel extensively within Alabama and to Louisiana & Tennessee (SGA Championships).
  • Ability to work long hours outdoors including early mornings and weekends
  • Preferred computer/software skills (i.e., Adobe Suite, Microsoft Word, Canva, MailChimp) and the ability to effectively communicate on the phone, via e-mail and through various web site and social media outlets
  • Golf background or strong interest in golf is a plus but not required
  •  Have own transportation and valid driver’s license
  • Candidate must be an amateur golfer if applicable. PGM students are eligible. PGA professionals/apprentices are ineligible.

How to Apply: Interested applicants please send cover letter, resume, work samples and three references via email to Savannah Snowden, Manager of Media, Marketing & Communications, Alabama Golf Association with “Tournament Media & Communications 3-Month Internship” in subject line. Position is open until filled with qualified candidate.

BJCC Marketing Internship

Posted: October 27, 2022

What: Marketing Intern

Where: Birmingham Jefferson Convention Complex

Office Location:  2100 Richard Arrington Jr. Blvd. North  Birmingham, Alabama 35203

Hours: 20 hours/week for 6 months

Pay: $15/hour

Job Description:

The Marketing Intern will provide support to the BJCC’s Sales and Marketing department. This paid internship offers a unique opportunity to gain valuable skills and hands-on experience in a variety of marketing activities such as graphic design, social media accounts contribution, as well as assist with strategic marketing projects and initiatives. The BJCC is looking for an individual who is self-motived, fast learning with exceptional communication skills and an ability to creatively contribute to a fast-paced team environment. The Marketing Intern will gain valuable experience in event marketing and digital marketing.

Job Duties:

Demonstrates understanding and full performance ability in each of the following.

  • Creatively develop and revitalize the BJCC marketing assets and marketing collateral using graphic design and content development.
  • Assists with posting on the BJCC social media channels.
  • Create digital social media content (copy and visual asset selection and creation).
  • Assist with event day and event announcement social media including creating and scheduling content.
  • Learn to operate the software system that runs the BJCC.org website
  • Assist with coordinating the digital signage for event-related and/or venue information.
  • Assist in designing, creating and revitalizing digital and hard materials for the department.
  • Assists with servicing event clients and promoters as required to deliver exceptional digital content, signage and print content as required.
  • Monitor activities at competing venues in town and across the country for application of best practices.
  • Bring innovative and fresh perspectives to elevate the BJCC experience.
  • Conduct entertainment industry and marketing research via email, phone calls, internet searches as well as various community resources and publications.
  • Complete database entry, calendar updates, filing and drafting emails as needed.
  • Learn hospitality and entertainment industry.
  • Assist with events including event photography as required.
  • Performs other duties as required.

Additional Requirements: 

  • Applicants must be a college student in their junior or senior year, a graduate or recent graduate (within one calendar year) enrolled in a college/university level marketing, communications or tourism/hospitality program.
  • This internship may be eligible for school credit.
  • Valid State of Alabama Driver License preferred.

How to Apply: Please apply on the portal using this link 

C&IS Alumna Recognized for Work on Viral Dunkin’ Campaign

C&IS alumna Kristin Clark

Kristin Clark, an alumna of the College of Communication & Information Sciences (C&IS), was recently named to the Forbes 30 Under 30 List in Marketing & Advertising. Clark, 28, was recognized alongside creative partner Matthew Low for her success in the creation of the brand partnership between Dunkin’ and TikTok star Charli D’Amelio that generated more than four billion impressions worldwide.

The partnership allowed for the creation of a new iced coffee drink inspired by the influencer’s go-to-order called “The Charli” to hit the menus of Dunkin’ stores nationwide. The campaign sought to incorporate elements that resonated with younger audiences on social media and created a natural partnership between the brand and D’Amelio.

“Working on ‘DunkinXCharli’ was a brand new experience for a lot of my colleagues and our clients. TikTok was a new thing. It was uncharted territory for many brands and creatives as well,” said Clark. “But what made it exciting was that the idea was so clear, authentic and real. No one had to question the authenticity behind our partnership.”

TikTok Influencer Charli D’Amelio

Charli D’Amelio is the most-followed creator on the TikTok app with over 138.4 million followers, and is widely recognized for posting dancing videos to trending songs on the platform with a Dunkin’ iced coffee in hand.

“It was the perfect partnership,” said Clark. “Of course it had its challenges, some clients didn’t even know what TikTok was, or who Charli was, and here we are asking them to put her drink on the menu nationwide. But the data we gathered was undeniable and ended with a stellar campaign that we’re all really proud of,” Clark said when asked about the creative direction of the campaign.

Clark graduated from The University of Alabama with a bachelor’s degree in advertising and digital art production in 2015. Since then, she has worked for BBDO Worldwide, an advertising agency headquartered in New York City, for over seven years, serving in different roles from intern to creative director. Throughout her time at the agency, Clark has worked on a scope of creative campaigns with brands ranging from M&M’s and Snickers, to pro bono projects with charities to help provide funding for the global education crisis.

She credits much of her success to the guidance she received from her C&IS professors. “My professors, from the start, always focused on teaching me how to operate and see a future for myself when my time at UA was up,” Clark said. “Not only was I supported and given the tools to be the best student I could be, but the best professional once I took those steps out into the real world.”

Clark advises current C&IS students and alumni alike to find what inspires them and chase after it. “You have the tools, knowledge and support around you to achieve anything. I wouldn’t be surprised if I saw any current C&IS students on the list in a few years,” said Clark.

To view Kristin’s profile on Forbes, click here.

To view the full Forbes 30 Under 30 List in Marketing and Advertising, click here.

Plank Center Leaders Honored by Ball State University

Two of the University of Alabama’s – and the industry’s – preeminent experts in public relations are being honored this week at the 2022 Vernon C. Schranz Distinguished Lectureship at Ball State University’s School of Journalism and Strategic Communication in Muncie, Indiana.

Dr. Karla Gower, director of the Plank Center for Leadership in Public Relations at the University of Alabama is keynote and Dr. Bruce Berger, founding director and professor emeritus of the Plank Center, will receive the National Public Relationships Achievement Award. The in-person event is set for 7:30 p.m. March 30 at Ball State’s L.A. Pittenger Student Center Ball Room. It is open to the public.

Founded in 1979, the Vernon C. Schranz Distinguished Lectureship in Public Relations is the nation’s longest running public relations lectureship and has brought some of the most prominent public relations leaders to campus. Speakers provide insight into public relations trends and create a forum for new ideas among Indiana’s public relations practitioners, faculty and students.

The Ball Corp., located at the time in Muncie, Indiana, home of Ball State University, started the series in 1979 in honor of Schranz, the company’s first public relations officer and an advocate for higher education.

Schranz often shared his expertise with students and endowed an undergraduate public relations scholarship through a gift of Ball Corporation stock. The lectureship has built a reputation for providing content necessary for the growth and development of the public relations field. It offers an examination of the developing status of the public relations profession and creates a forum for the expression of new ideas and concepts. It serves as a professional development opportunity for Indiana public relations practitioners, faculty and students.

Dr. Bruce Berger

Dr. Berger, an author of two books, has focused his research on public relations leadership, employee communications and public policy influence.

Before entering academia, Dr. Berger was a PR professional and executive for 20 years. He worked at the (then) Upjohn Company, a pharmaceutical research and manufacturing company, serving as manager of Public Affairs, based in Brussels, Belgium, and subsequently as director of Worldwide Human Health Public Relations. In 1989, he became the corporate Vice President of Corporate Affairs for Whirlpool Corp. and president of the Whirlpool Foundation.

Dr. Karla Gower

Dr. Gower has authored three books and co-authored another. She is the Behringer Distinguished Professor in the Advertising and Public Relations Department of the College of Communication and Information Sciences at The University of Alabama. She has served as director of The Plank Center for Leadership in Public Relations since 2008, when Dr. Berger retired.

She practiced law in Canada for eight years before moving to Arizona in 1992 to attend Arizona State. She worked in public relations at Blue Cross and Blue Shield of Arizona, during the Clinton administration’s attempts at health care reform, in internal communications and media relations at GateWay Community College and was part of a three-member team of writers in the Office of University Development at the University of North Carolina, Chapel Hill.

Robin Boylorn Named Holle Endowed Chair in Communication Arts

Dr. Robin Boylorn

C&IS professor Dr. Robin Boylorn has been named the inaugural Holle Endowed Chair in Communication Arts.

In this role, Boylorn will lead the development of a new scholarly center for the College, recruit the affiliation of distinguished national and international scholars, secure external funding and cultivate interdisciplinary communication performance and activities for The Holle Center for Communication Arts.

Both the Center and the endowed position, which were established through a $10 million gift to the College from Brigadier General Everett Hughes Holle, will focus on supporting creative activity and scholarship that advances human dignity, breaks down barriers to understanding, illuminates injustices, and encourages collaboration and empathy.

“Dr. Boylorn has an established record of achievement which includes a strong ability and desire to work effectively with students, faculty, staff, administrators, professionals and other college stakeholders,” said Dr. Mark Nelson, dean of C&IS. “I am confident her expertise, her commitment to interdisciplinary scholarship, and her collaborative approach to the communication arts will serve our College and the discipline very well.”

Boylorn currently serves as a professor in the Department of Communication Studies. Her areas of research include communication and culture, diversity and identity studies, representation, autoethnography and narrative inquiry, interpersonal communication and intercultural communication. In addition, she is also the current editor of the Communication and Critical/Cultural Studies journal, a peer-reviewed publication that publishes scholarship for an international readership on communication as a theory, practice, technology and discipline of power.

“Being selected as the inaugural Holle Chair in Communication Arts and the founding director of the Holle Center for Communication Arts is the greatest honor of my career,” Boylorn said. “I look forward to visioning possibilities for facilitating social justice through communication, storytelling and creativity.”

To learn more about the future Holle Center for Communication Arts, click here.

Robin Boylorn Begins Editorship of Communication and Critical/Cultural Studies Journal

Dr. Robin Boylorn, professor of interpersonal and intercultural communication at The University of Alabama, has been named editor of the Communication and Critical/Cultural Studies journal. The journal is a peer-reviewed publication that publishes scholarship for an international readership on communication as a theory, practice, technology and discipline of power.

Established by the National Communication Association, the journal seeks essays that are relevant and innovative to contribute to the culture of communication. Last year, Boylorn was named editor-elect of the journal allowing her to establish an editorial board, oversee the review process for the journal and make publication decisions.

“It is a tremendous responsibility and opportunity to help shape the conversations in the field and to co-create space for progressive and forward-thinking conversations in communication and critical/cultural studies,” said Boylorn.

Boylorn formally transitioned into the role of editor on January 1, 2022, and will serve in the position until December 31, 2024, while accompanied by her editorial assistant, LaTonya Taylor, a doctoral candidate within the College of Communication and Information Sciences (C&IS).

“I am honored to be the first black woman editor of an NCA journal, and of Communication and Critical/Cultural Studies in particular,” Boylorn said. “It is invigorating to have the opportunity to oversee the review process and engage with scholarship from the beginning to final stages of production.”

Boylorn’s inaugural issue will be published in March 2022 and will be available here.