Schedule At a Glance
Communication and Media Preview (CAMP) is a five-day, four-night immersive experience at The University of Alabama. Participants will interact with professionals through a balance of speaker sessions, hands-on workshops, and social activities. During CAMP, students will practice skills and improve knowledge related to the fields of communication and media, develop connections with aspiring communicators and become familiar with the college experience.
Project Team Meetings
In project teams, students will work to complete a comprehensive final project to present on the final day of CAMP. Upperclassmen student leaders will help facilitate the process and assist the participants in making connections and collaborating across disciplines. Each project team will participate in activities that will strengthen their skills in communication, collaboration and strategic thinking.
Skill Team Meetings
Students will learn from faculty, staff, industry professionals and C&IS upperclassmen with a focus in their selected area of interest. The student teams will improve individual interests and work together to improve skills in the following areas:
- Broadcasting: Interview and report on newsworthy events.
- Media Production: Work with media editing software to piece together visual, verbal and graphic design content.
- Writing: Tell the stories of individuals, organizations and their ideas through print media.
- Social Media: Generate awareness and excitement around events, people and causes using today’s foremost social media platforms.
- Promotion: Gain attention and generate awareness.
- Public speaking: Craft and deliver your verbal message.
Large Group Settings
Students will work with professional equipment alongside professional staff members to gain a broad understanding of sports media. They will learn from C&IS faculty with expertise in the field on topics including social media, sports media campaigns and Olympic coverage. In these larger group settings, CAMP participants will be able to connect strategies used by professionals into their own work.
UA Facilities Tour
During the experience, participants will take a behind the scenes look at the UA athletics program and the role of communication. From mock press conferences to tours of Bryant-Denny Stadium and other athletic facilities, this insight introduces a new type of professional work environment. Participants will also have the opportunity to use facilities in the on-campus Digital Media Center like those offered by Crimson Tide Productions.
At the end of a busy day, participants will take time to share in each other’s company through planned programming in the residence halls such as faculty-led trivia, and game and movie nights.
To view last year’s schedule, click here.