From C&IS to ESPN: Brad Edwards’ Winning Playbook for Success

Brad’s career path began in the late 1980s and early 1990s when he worked as a student assistant in UA’s Sports Information Department. This role exposed him to the world of athletic PR, where he gained hands-on experience supporting game-day operations and media relations for football and men’s and women’s basketball. By his sophomore year, Brad took on PR duties for the track and field and cross-country teams, laying the groundwork for his future in sports communication.

Between his junior and senior years, Brad completed internships with the Indianapolis Colts and the U.S. Olympic Committee. The Colts experience solidified his love for public relations, while the Olympic Committee internship, which leaned more toward journalism, clarified his career aspirations. Upon returning to UA, Brad assumed greater responsibilities within the athletic department, including creating football game notes for media distribution. After graduating in 1994, he remained in Tuscaloosa to serve an internship in Sports Information. It turned out to be a memorable football season where UA’s undefeated streak and prime-time ESPN games allowed him to establish meaningful industry connections.

The following year, Brad briefly worked with the Birmingham Barracudas in the Canadian Football League’s U.S. division. Though the team folded after just one season, this role led to a pivotal connection with ESPN, where he landed shortly thereafter as a college football information specialist.

At ESPN, Brad’s expertise expanded beyond statistics and research. When the Bowl Championship Series (BCS) was introduced in 1998, he became a leading voice on the subject. His ability to explain the complex mathematical formula in an engaging way earned him radio and TV appearances, dispelling the “math nerd” stereotype and showcasing his broadcast journalism skills. From 2001 to 2020, Brad became a familiar face on SportsCenter and other programs. In 2009, he began co-hosting ESPN Radio’s College GameDay, a role he held for 11 seasons, broadcasting seven-hour shows that extended the brand’s TV reach.

While Brad’s career highlights are numerous, his advice to students is simple: internships are invaluable. They help you discover your passions and avoid paths that don’t align with your interests. Versatility is also critical in today’s media landscape. Writing, public speaking, and on-camera presence are all essential skills, especially with the growing influence of social media.

In 2020, Brad’s time at ESPN came to a close, but he continued to contribute to the world of sports storytelling. He published Dynasty by the Numbers, a detailed account of Alabama football’s Nick Saban-led dominance. The book, released before the 2021 season, offers fans an analytical look at one of the most successful eras in college football history. Deeply involved in the editing and promotion process, Brad toured alumni groups, Red Elephant Clubs, and book signings to connect with fellow fans.

Reflecting on his UA experience, Brad credits the athletic department with shaping his career path more than any classroom lesson or extracurricular activity. From internships to professional connections, UA provided him with the tools to navigate a dynamic and ever-changing industry.

As Brad continues to inspire the next generation of media professionals, his story serves as a powerful reminder of the impact a well-rounded education and experiential learning can have on building a successful career.